Bruce Hutchison

Bruce Hutchison

Summary

Multi-Channel Marketing, Branding and Consumer Insight Executive A proven strategic marketing and branding leader with broad business orientation and key competencies including strategic and creative vision, analytical skills enhanced by intuitive consumer insight, and executive collaborative skills in creating the case for change and the leadership to make it happen. Diverse marketing skills in big box and multi-unit retail, brand development, loyalty, franchising, consumer research, public relations, e-commerce, B2C/B2B, online SEM/SEO, digital and direct marketing, sports marketing, and strategic planning. Significant achievements include: re-energizing auction site uBid.com, and launching fixed price site RedTag.com, plus developing the brand positioning and launch for the new parent company, Enable Holdings, Inc.; introducing the first loyalty program to Kmart; leveraging the communication power of Jiffy Lube stores; leading the discovery research for revitalizing Tropicana Twister; re-imaging the Midas brand, stores, services, and products from their original 1950’s look; launching the first Digital Satellite System in conjunction with RCA, DirecTV and USSB; revitalizing the RCA brand with dogs Nipper and Chipper; negotiating naming rights for the RCA Dome; negotiating sponsorships with the NFL, NCAA, NASCAR, and ATP Tennis Tour; and leading the stakeholder discovery research and strategy for launching the Mr. Goodwrench brand.

Work History

Work History
May 2008 - Present

VP Marketing

Enable Holdings, Inc.
Sep 2006 - May 2008

Marketing Planning Director

Mar 2004 - May 2006

Sr. VP Marketing

Heartland/Jiffy Lube
Jan 2002 - Mar 2004

Senior Marketing and Brand Consultant

Element 79 / Aurum Partners
1998 - 2002

Sr. VP Marketing / CMO

Midas International
1986 - 1998

VP Advertising and Market Research

RCA / GE / Thomson

Education

Education
1972 - 1974

MBA

1968 - 1972

BA

Franklin & Marshall College
1965 - 1968

HS

Institute Montana