Debbie Barden

A six month overseas work experience.

Created the marketing department and strategy that branded this start-up as the leading online source for recruitment advertising and job posting management services. Marketing initiatives supported the job board development and management of over 1000 individual, online job boards for professional and trade associations, publishers, newspapers, and entrepreneurs. This vast network of job boards were part of an advanced job distribution service – JobTarget OneClick – a one-stop research and job posting solution. Implemented strategy targeting employers and recruiters to utilize this posting technology for all of their recruitment needs.

• Hired and managed marketing team responsible for cross- promotional marketing strategy which included trade shows, e-mail marketing, e-newsletters, webinars, PR, social media, display advertising, and corporate branding.
• Responsible for conceptualizing and implementing marketing strategy not only for JobTarget to sell its job board and OneClick technologies, but also for each individual job board to sell job postings to their target audience. This meant multiple marketing plans and many different marketing tactics for numerous industry types.
• Developed and implemented all aspects of affiliate program with Society for Human Resource Management (SHRM) for the 2009 Job Board Savings Book (www.jobboardsavingsbook.com). Sold hundreds of job board listings that paid for this directory-style coupon book of job boards. The savings book was designed to give JobTarget Partners’ job boards exposure to over 250,000 HR professionals through print, email, and e-newsletter distribution of the savings book.

Manage multiple product lines for this industry-leading manufacturer and direct marketing company which sells safety, security and identification solutions to the manufacturing, construction, healthcare and education markets.Work closely with database and sales teams to achieve $25 million in annual product sales. Responsible for all strategic, tactical and operational aspects of marketing. Marketing strategies include catalog, solo direct mail, e-mail & web marketing, search engine marketing, press releases, and white papers.

• Promoted to Regional role with responsibility for Asset Identification Product Line for 3 companies. In addition to setting the strategic direction for this $9.7 million line, responsible for new product development, assist in company acquisition opportunities, global channel management and overall P&L.
• Created the Global New Product Introduction Process and implemented for five brands.Collaborated with individuals from multiple functional areas and locations of the organization.Key challenge was to design a comprehensive process and project management methodology which can be implemented enterprise-wide in coordination with SAP rollout.
• Launched “Web to Workbench” for Direct Marketing North America.This provided customers with a web-based turnkey design capability, streamlining proofing and order processing for custom products.Managed project from spec through product launch. Collaborated with Corporate IT Department.This line of online products represented 30% of annual internet sales.

Served in two progressively responsible roles with this multi-media publisher of regulatory compliance (OSHA, DEP, DOT) and related training products.Quickly promoted.As Product Marketing Manager, assumed P&L responsibility for Safety Products, the company’s second largest division ($7.5 million in annual revenue).Directed a two-person marketing staff.Responsible for all aspects of direct marketing.Hired copywriters.Managed internal and external designers. Conducted list research and analysis. Created, executed and tracked the results of mail and telemarketing plans.Implemented all promotions.

• Managed all marketing activities for 37 products.Mediums included direct mail, catalog, card deck, fax, e-mail/internet & telemarketing.
• Introduced fax marketing as a new medium.Generated positive revenue on first order.
• Attained double-digit growth each year, consistently exceeding company growth rate.

First person hired by the owner (recent Harvard MBA) during the start-up of this dynamic, entrepreneurial software company. Progressed through a series of diversified and increasing responsibilities, including major assignments in sales, marketing, human resource management and accounting.

• Helped build the business from its inception to ten employees.
• Sold and managed software consulting services for projects with $80,000 average revenue.
• Designed and managed creation of all marketing collateral, including: a national catalog; magazine ads; self-mailers; fact sheets; and marketing vehicles supporting on-line and CD-ROM distribution.
• Planned, implemented and managed all sales and marketing activities.

Worked multiple Co-Op assignments. Upon graduation hired full-time by this internationally respected pharmaceutical manufacturer.

• Initially worked as a Retail Sales Merchandiser.Traveled to 250 retail locations throughout Massachusetts.Opened seven new accounts.Reactivated five accounts on a direct buying basis. Expanded distribution by nineteen items in direct accounts.
• Promoted to Sales Representative.Relocated to the highly competitive tri-state New York City area.Made direct calls to 30 retail chain headquarters to set up promotions, coordinate advertising, increase distribution, expand shelf space and sell new items.

Initially brought in under the Co-Op Program. Assigned to organize, systematize and coordinate reporting function for IBM's dealers/resellers throughout the Greater Boston area.

• Developed, implemented and refined a system which dramatically improved dealer communications, increased the quality and timeliness of management reporting, resolved prevented commission disputes, and ensured compliance with audit guidelines

Initiated and designed data entry and fulfillment departments for tele-sales follow-up.

Recruited, hired, trained and managed six supervisors and 54 employees.

Completed undergraduate studies from this highly recognized business program.The school is known for its year-round academic calendar and co-operative work program with Greater Boston employers.Students graduate with a combination of rigorous formal academic training and two years of genuine professional experience.

Academic Honors:Dean’s List and Honors Program

Ethan and I worked on the management team together at JobTarget and coordinated many projects between Marketing and Sales.

Worked on multiple marketing consulting projects for STOPware over the past year.