In this position I partner with the Chief Operating Officer of Lagoon Hospitals in strategic business development and operational and program growth with specific emphasis on Sports Medicine . As the Sports Medicine Program Director, I am responsible for conceptualizing, planning and implementing communications, marketing and public relations strategies to advance the mission and goals of the Sports Medicine service in relation to the Lagoon Hospitals, it's patients, donors, media and consumers. This includes, but is not limited to analyzing and recommending marketing and business development strategies to community physicians, consumers, athletic trainers, physical therapists, athletic organizations, associations, all athlete categories and allied health professionals through professional sales and outreach, advertising campaigns, and various marketing/promotional activities and materials; manages the oversight of promotional campaigns, market research, referral development, sales, outreach, budgets and monitors all efforts to determine effectiveness; develops communication strategies, provides oversight and project management of all communication vehicles, including internal and external, media relations, public relations, web development and development of all written promotional materials; manages relationships with potential donors.
I also lead service growth through creating and implementing marketing and media relations strategies, clinical and administrative staff recruitment, billing and revenue improvements, expense reduction, marketing, business development and strategic business planning efforts. Manage growth of infrastructure and support staff with growth of faculty and programs to maximize efficiency. Manage facilities and space.
The Lagoon Sports Medicine Service is a vibrant and growing unit of Lagoon Hospitals, Nigeria's leading private Hospital group. The service is estimated to generates over N100M in clinical revenue and N15M in research grants and contracts for total annual expenditures of N20M. The service at Lagoon Hospitals is the most comprehensive Sports Mediicne service in the region , offering the full spectrum of subspecialties including orthopaedic, Cardiology, physical therapy, fitness training and sports medicine.