Once Upon a Stocking
Founded by Designer Dawn Quinn, Once upon a Stocking creates Quality Christmas and Specialty Holiday Stockings. We offer an array of custom designs and Holiday Decorations for retailers and individuals. And with our Profit For A Purpose program, together we can assist Charitable Causes especially during the Christmas Holiday Season. Give a Personalized Christmas Stocking as a Gift, use it as that Special Holiday Decoration, or even brighten your room with a Licensed Collegiate or Sorority Christmas Stocking.
Sole owner and entrepreneur. Retains P&L responsibility for entire company. Used personal capital to create new enterprise. Drove pricing decisions, measurements, deployment tools, job cost marketing and milestone planning.
- Recommended and drove company mission and trademark.
- Researched competition to gain market advantage and implemented price increases adding annually to bottom line without affecting market share.
- Implemented tools to measure deployment quality and monitor sales and investments to make cost effective “go, no go” decisions on marketing decisions.
- Performed sales business development recruiting celebrities such as Maria Shriver and Arnold Schwarzenegger, Jenny McCarthy as celebrity endorsements.
- Implemented additional lines such as handbags, clutches, dolls for "in progress" marketing launch.
- Implemented "go live" in 6 months, securing labor force, permits, equipment and setup.
- Upgraded and provided process training and guidance to workers and staff. Oversaw all aspects of a small business from the design concept, deployment, marketing. advertising, web development, press and media coverage and partnership relationships.
- Restructured company twice to accomdate seasonal sales and transient work force.