Dawn Bullen

Dawn Bullen


Senior consumer marketing and media executive with eighteen years experience working for world-class companies in the retail, hospitality, entertainment, and consumer packaged goods industries. Well-rounded and diverse background includes marketing, media, digital, branded entertainment, event and promotional marketing, and business analytics. High-energy and passionate individual with stellar track record of demonstrated leadership skills, proven ability to create change, strong strategic and analytical skills, and organizational savvy.

Work History

Work History
Apr 2007 - Present

SVP, Macy's Corporate Marketing

Recruited as member of senior leadership team to re-launch brand and develop company’s first national media strategy for Macy’s, Inc. - a $25B company. Developed media, integrated marketing, and branded entertainment strategies to support award winning “Magic of Macy’s” brand campaign. Responsible for all General Market and Hispanic media strategies supported by a $270MM annual media budget. Crafted strategy and managed branded entertainment and original TV/digital content efforts to elevate Macy’s brand. Developed company’s first digital strategy to integrate e-commerce and bricks and mortar businesses. Managed 65-person agency team and 10-person internal team.  Key leader of team that created the 2008 Holiday "Believe" multi-media campaign that won the Retail Advertising Award of the Year for Traditional Media by the World Retail Congress, which recognizes outstanding innovation and creativity delivered by retailers across the global.

2001 - 2007

Director of Media and Integrated Marketing

Toys R Us, Inc.
Led media and marketing planning, and execution of General Market, Hispanic, and Kid’s media plans for Toys “R” Us, Inc. – a global company with over $11B in annual sales. Member of new management team formed to re-launch brand. Responsibilities included management of $175MM in annual media expenditures, branded entertainment, annual marketing planning, business and competitive analysis, consumer promotions, and management of agency teams.
1998 - 2001

Director of Marketing

Walt Disney Parks & Resorts
Managed Walt Disney Parks and Resorts regional office based in New York City. Directed team in development and execution of all Walt Disney World and Disney Cruise Line marketing initiatives in key Northeast markets (region accounts for 30% of attendance globally). Efforts included consumer promotions (TV, radio, print, online, direct mail, in-store); special events; public relations efforts; original TV content; and role in local media buys. Key member of team that launched Disney's Animal Kingdom and Disney Cruise Line.
1994 - 1998

Vice President, Management Supervisor

Clarion Marketing & Communications

Managed major AOR clients, led communication strategies, and managed entertainment marketing activities at global marketing and communications agency. Responsibilities concentrated in the areas of strategic planning, integrated consumer promotions, consulting, creative visual merchandising, and event marketing. Clients: The Coca-Cola Company, Blockbuster Entertainment, Dr Pepper/ Seven Up, ABC Interactive.

1991 - 1994

Director, Account Services

Equity Marketing, Inc.

Managed key clients at $50MM entertainment marketing company. Responsible for national marketing programs targeting children and adults. Clients: Taco Bell, Arby’s, International Dairy Queen.


May 1988 - Sep 1984

BA, Business Administration

University of Washington

Graduated in top 15% of class.Awarded Alumni Scholarship for Academic Excellence.

1980 - 1983

Issaquah High School
Graduated in top 5% of class



Digital Media

Entertainment Original Content Development

Branded Entertainment

Media Strategy (Planning and Buying)

Integrated Marketing