Senior consumer marketing and media executive with eighteen years experience working for world-class companies in the retail, hospitality, entertainment, and consumer packaged goods industries. Well-rounded and diverse background includes marketing, media, digital, branded entertainment, event and promotional marketing, and business analytics. High-energy and passionate individual with stellar track record of demonstrated leadership skills, proven ability to create change, strong strategic and analytical skills, and organizational savvy.
Apr 2007 - Present
SVP, Macy's Corporate Marketing
Recruited as member of senior leadership team to re-launch brand and develop company’s first national media strategy for Macy’s, Inc. - a $25B company. Developed media, integrated marketing, and branded entertainment strategies to support award winning “Magic of Macy’s” brand campaign. Responsible for all General Market and Hispanic media strategies supported by a $270MM annual media budget. Crafted strategy and managed branded entertainment and original TV/digital content efforts to elevate Macy’s brand. Developed company’s first digital strategy to integrate e-commerce and bricks and mortar businesses. Managed 65-person agency team and 10-person internal team. Key leader of team that created the 2008 Holiday "Believe" multi-media campaign that won the Retail Advertising Award of the Year for Traditional Media by the World Retail Congress, which recognizes outstanding innovation and creativity delivered by retailers across the global.
2001 - 2007
Director of Media and Integrated Marketing
Toys R Us, Inc.
1998 - 2001
Director of Marketing
Walt Disney Parks & Resorts
1994 - 1998
Vice President, Management Supervisor
Clarion Marketing & Communications
Managed major AOR clients, led communication strategies, and managed entertainment marketing activities at global marketing and communications agency. Responsibilities concentrated in the areas of strategic planning, integrated consumer promotions, consulting, creative visual merchandising, and event marketing. Clients: The Coca-Cola Company, Blockbuster Entertainment, Dr Pepper/ Seven Up, ABC Interactive.
1991 - 1994
Director, Account Services
Equity Marketing, Inc.
Managed key clients at $50MM entertainment marketing company. Responsible for national marketing programs targeting children and adults. Clients: Taco Bell, Arby’s, International Dairy Queen.
May 1988 - Sep 1984
BA, Business Administration
University of Washington
Graduated in top 15% of class.Awarded Alumni Scholarship for Academic Excellence.