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Dawn Teel-Friedman

Marketing Technology Specialist


Analytical detail- and customer-service oriented professional with more than 20 years of experience creating, editing and managing content and projects in a range of business environments (law firm marketing, corporate, small business, non-profit), including website, various databases, print publishing, and standardized testing. Problem solver who manages multiple projects in a fast-paced and fluid environment. Team player known for accuracy, exceptional proofreading, adaptability, follow-through and ability to remain calm and diplomatic in tense situations.

Work experience

Nov 2007Present

Marketing Technology Specialist

Haynes and Boone, LLP

Marketing Technology Specialist, Dallas, Texas

  • For corporate law firm with more than 575 lawyers in more than 35 major areas of law in 14 U.S. and international offices, manage information daily in suite of databases that store and disseminate information describing firm experience, including lawyer biographies, descriptions of services and successes, and other strategic marketing intelligence, including the firm's external website.
  • Ensure that website and related systems function correctly and coordinate with multiple vendors to promptly correct any issues. Implement ongoing enhancements to website features to improve capabilities. Thoroughly test implementation of website fixes, enhancements and upgrades.
  • Actively involved in two major website redesigns, including requirements gathering, strategic research for streamlining information, testing of features, data integration, and reorganization and entry of content.
  • Manage database of more than 2, 900 records detailing lawyer and firm deals and successes, including design of field structure and information gathering process.
  • Develop processes and best practices documentation for efficient and accurate information management. Train more than 50 team members in processes related to their roles in using marketing systems, including entering and maintaining information and extracting information to prepare requests for proposals (RFPs) and other presentations. Go-to person for complex formatting in Microsoft Word under tight deadlines.
  • Obtain translated materials from translators and cross-cultural colleagues, and manage content in those languages (in addition to English), including Spanish, Portuguese, Chinese and Russian.
  • Collaborate effectively with various colleagues, including technical, non-technical, creative, vendors and lawyers.
  • Learn basics of related technologies to provide cross-functional support, including formatting in Word; HTML; photo cropping; electronic distribution system; and blog maintenance.
Nov 2006Oct 2007

Marketing Communications Coordinator (through Paladin Staffing)

Haynes and Boone, LLP
  • Maintain attorney biography text and photos for 450 attorneys, descriptions for 30 major areas of law practice, and other firm marketing text, updating in electronic files, intranet, firm website, and online directories.
  • Assemble information and complete more than a dozen requests for proposals (RFPs) for attorney presentation to prospective clients including international financial organizations and Fortune 500 companies.
Jul 2005May 2006

Assistant to the President

Morningside Ministries
  • Served as liaison for the President/CEO, communicating with non-profit organization's two boards of directors, staff, residents, family members, vendors and others. Scheduled, planned and implemented board and committee meetings, appointments, and other functions.
  • Completed state license renewals for multiple nursing and assisted living facilities. 
Oct 2003Jul 2005

Development Coordinator

Morningside Ministries
  • Produced official writings for advancement department, including several monthly gift acknowledgement letters. Wrote two winning nominations for the Texas Association of Homes and Services for the Aging's annual awards, one of which also won at the national level. Wrote grant application to the AT&T Foundation (formerly SBC Foundation) that resulted in funding of $150,000 to start telemedicine clinic for employee health program.
  • Worked on an interdepartmental team in functions supporting fundraising, marketing, public relations, and program development, including donor appeals, grant writing, donor events, newsletter, website and strategic planning.
Feb 2001Oct 2003

Project Manager

  • Researched, developed and coordinated all aspects of fundraising, public relations and marketing projects, including campaign, collateral and media materials, prospect and media lists, advertising, special events, and partnerships for local, state-wide and national campaigns for several non-profit clients.
  • Working in a small office, coordinated the work of 5-7 permanent and contract staff, building collaborative relationships with board members, vendors and volunteers to achieve client goals.
Jul 1997May 2001

Freelance Writer and Editor

  • Wrote and edited magazine and newsletter articles, technical manuals, media releases and other documents. Wrote reading passages and test items for grades K-12 for standardized tests with a 93% acceptance rate. Proofread and edited documents for grammatical and typographical accuracy, organization, appropriateness for audience, and consistency with other client documents.
  • Consulted for the National Board for Professional Teaching Standards (a rigorous national voluntary certification for highly-accomplished teachers) by writing official Frequently Asked Questions documents and providing hundreds of written responses to candidate questions requiring research and deep knowledge of the program and its materials, including being the assigned specialist for two areas.
  • Led writing workshops and critique groups and served on information panels at writers' organizations.
Jul 1993Jun 1997

Editor, Assistant Editor

The Psychological Corporation
  • Managed all stages of editorial and print production processes on test questions, standardized tests, instructional manuals and ancillary materials to produce high-quality publications on schedule. Used understanding of policy, legal, and logistical issues to insure accuracy and appropriateness for purpose and audience, compliance with client and company quality standards, and effective operation of programs.
  • Suggested major revisions to main testing component for National Board for Professional Teaching Standards to focus user attention on instructions in proportion to t heir importance in the process. These suggestions were implemented and built on over time.



Trinity University

Major: Sociology; Minors: Communications, Linguistics, French