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Work experience



AP Music Awards(APMAs)
Producer the AP Tour Co-produced the 2014 & AP Music Awards with 15, 000+ attendees, trended worldwide on Twitter and Facebook Produced seven national club tours generated $600,000 + in revenue and reached 210, 000+ fans Developed overall digital, traditional and social network integrated marketing strategy


Assisted with booking and managing talent such as twenty one pilots, Fall Out Boy, Paramore, Sum, All Time Low, Weezer, Bring Me The-182, Mayday Parade, and Black Veil Brides Created and advanced APMAs materials to 60+ artists/20+ clients— maps, timelines, ticketing, promo, pr, and contacts Assisted with securing, managing, and executing on-site activations with clients such as Journeys, Tumblr, Gibson, AXS
Jun 2008Aug 2015

Work History

Director of Marketing

Director of Marketing Developed and executed integrated marketing campaigns to support brand priorities: tours, events, publication [newsstand, iPad and mobile], website, e-commerce site, mobile app, social networks, newsletter, special projects Established and fostered relationships with lifestyle clients, artist managers, publicists, and record label executive Negotiated and oversaw recap reports for event sponsorships such as VWT, Riot Fest, and Rock On The Range Created and grew social networks— Facebook, Twitter, Instagram, Tumblr, Snapchat, Vine and Pinterest Procured and created custom content across digital channels: APTV, mobile, website and social networks Executed brand on-site activations at fests/tours i.e: promotional materials, signage, artist meet & greets Coordinated brand/partner digital collateral internally with editorial, creative, sales and production teams Assisted with the expansion of the e-commerce site increasing profit by 200% in the past two years Created marketing budgets and provided ROI analysis Managed marketing staff Oversaw and wrote copy for company public relation efforts


Record Label
Lumberjack Mordam Music Group Toledo, OH-A national music distribution company. Director Hired, trained and supervised record label management team Established, managed, and maintained ongoing relationships with all exclusive record labels Key member of management team involved with the acquisition of Mordam Distribution Organized and planned a convention in Las Vegas for company staff and over 90 record labels Responsible for record label catalog acquisitions; negotiated and signed over 30 exclusive distribution deals Identified monthly product focus and collaborated with sales team to meet and exceed monthly goals

Manager /sales Associate

Record Label
Manager /Sales Associate Developed and designed a weekly/monthly release schedule and solicitation mailer Established and managed the marketing department Created and coordinated ad buys in national/regional music publications and retail outlets



University of Toledo