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Work experience

Dec 2015Present

Professional Writer

The Huffington Post (sometimes abbreviated Huff Post or HuffPo) is an American online news aggregator and blog, that has both localised and international editions. The site offers news, blogs, and original content and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news, was ranked #1 on the 15 Most Popular Political Sites list by eBizMBA Rank with 270 million visitors per month globally.

• A special invitation from Ms. Arianna Huffington, Co-founder and President: Writing regularly about career, personal development, and business.

• Successfully implementing best practices in writing to increase public interest and offer opinions to their readers.

• Creating useful content so that prospects can contact when they want more information.

• Developing a good relationship with the target market.

Jan 2014Present

Freelance Copywriter | Inbound & Digital Marketing Coach

Job Street Coaching - marketing consulting and copywriting for various B2C and B2B clients.

 • Managing PR function, including press release writing and distribution.

• Consulting on marketing and branding strategy for those who want to do international business, especially in USA.

Developing a monthly newsletter that reached 18,000 readers.

6 small events sold for over $5,250 by digital content marketing channels.

• Producing content: sales page, website, blogging, social channels (Facebook/LinkedIn/Google+), newsletter, PR, etc. that leads and inspires users.

• Getting more than 4,581 followers and 568,437 views on social media in terms of soft-skill and business topics.

• Implementing inbound marketing to focus on getting found by customers, including content planning and promotion and search engine friendly copy that meets communication goals.

• Copywriting for different B2C and B2B client industries from management consulting, real estate, corporate training, publishing to FMCG (5 short articles for a MNC's project reached 2,675 views per month from Business Owners on Facebook without advertising)

• Conceptual development, copywriting, proofreading, and editing for online communications: landing pages, sales page, paid search advertising and web designing.

• Being responsible for overseeing the online content for products that is associated with the business goals of the organization. Interacting with clients for bringing out new contents on products and creative methods for promotions of products in web.

• Writing book reviews for many renowned authors in Vietnam.

Apr 2012Dec 2013

Content Marketing | Director of Business Development

Fresh View Training & Consulting - a regional leading consulting firm which has sold millions of dollars in consulting, team building, workshops, and research to more than 1000 companies and big names like Western Union, Samsung, Prudential, Sophie Paris, Manulife, British Council, Sony, DKSH, Panasonic, Vingroup, McKinsey and Fortune 500 companies.

• Managed content marketing programs driving 80-90% of customer acquisition.

• Created 4-5 pieces of content per month for company newsletter, helping to increase email house list by 2,000 subscribers in 2013.

Grew sales pipeline to highest in the company in less than 5 months.

1,000 DVD copies sold for over $25,000 by digital content marketing channels.

Managed marketing activities: SEO, digital content, social media development; hired and managed copywriters when outsourcing content development projects.

Developed content for product descriptions & covers, website, sales page, business cards, brochures, newsletter, direct mail, corporate videos, presentations and all other client-facing communications.

Was in charge of content writing for many courses about soft skills, sales training programs, leadership training programs, in-house training programs, DVD products for partners.

Was in charge of digital content: Facebook, PR articles, blogging, banner ads, Youtube video.

Provide support general manager submitting proposals to potential clients who came from various business sectors:  IT, managed service, the project management office, leadership, business development teams, customer service, FMCG, hospitality, real estate, corporate training, sales consultant.

Copywriting/translation from Vietnamese to English and vice versa; wrote internal communications: creative briefs, client/speaker profiles, agency promotion including website, event invitations, staff profiles, client case studies, proposals.



Master of Business Administration

International MBA Institute (Germany)

Bachelor of Science

University of Natural Science (HCMC, Vietnam)



Inbound Digital Marketing Certificate

HubSpot Academy

Copywriting Certificate

Feb 2015Mar 2015

Certified Professional Success Coach

Success Coach Institute (Florida, United States)

Certified Professional Coach

International Coach Certification Academy (New Hampshire, United States)

MBTI Certification - Personality Types

TGM Corporation (HCMC, Vietnam)


Written and spoken in English
Social media skills
Using Internet research tools
Experience in proofing and editing
Experience in SEO techniques


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-- Anwal Boulahya, Customer service & support, John&Partners