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Dr. David W. Nelson graduated from the Indiana University School of Optometry in 1985 and has practiced in the Madison, Wisconsin area for twenty-two years.He graduated from the University of Wisconsin School of Business with a diversified Masters in Business Administration in 1991.Dr. Nelson served in 2001-02 as President of the American Optometric Association (AOA), a 33,000 member organization of optometrists, following his eight years of service on the Board of Trustees.  His involvement while on the Board of Trustees included resolving a nationwide, eight year, anti-trust defense against the association leveled by the state's attorney generals, increasing the association assets nearly 40 fold while defending the lawsuit, initiating the AOA Ophthalmic Council and increasing the annual meeting attendancemore than three fold.  He served on the personnel, building, finance, and pension fund committees in addition to his year as Secretary-Treasurer of the organization.  For five years following his term as President of the AOA, Dr. Nelson served on the Judicial Council according to the by-laws of the organization.

He currently serves as Chair of the Primary Eyecare Council for Optos, PLCand is on Signet Armorlite’s Education Board, manufacturer of Kodak Brand Spectacle and Progressive Lenses.Dr. Nelson gives educational lectures across the United States for optometric colleagues in newly advancing areas of panoramic retinal imaging for Optos, PLC, and nutrition lectures for Nordic Naturals – a leading manufacturer of high quality fish oils. He has also provided consulting services for Silhouette Optical in addition to Optos, Nordic Naturals and Signet Armorlite.


To become an effective Optos, PLC Board Director for world-wide integration of equipment manufactured by Optos utilizing his experience as a partner educator in the company's primary market of optometrists in the United States. 

Work History

Work History
Apr 1987 - Present


Davis, Nelson and Associates, Inc.

Eye Contact was formed in 1987 by myself and my spouse, Dr. Brenda Davis to provide primary care vision services in Madison, Wisconsin. I joined the practice on a full-time basis in 1998. There are currently three offices within the corporation, the original location on the west side near West Towne Mall, our downtown office on State Street near the capitol square and our most recent acquisition on the east side near East Towne Mall. We have two additional optometrists in patient care seeing just over 5000 individuals per year and an estimated patient base of approximately 15,000. There are sixteen technical/optical employees – two of which serve as managers, two reception employees and an accountant.

May 1986 - Dec 1998


Dean Health Center

Dean Medical Center is a full service, 1000+ provider, multi-disciplinary group founded in 1904 in South Central Wisconsin. Responsibilities involve comprehensive optometry for private pay and HMO patients. In addition to his eyecare practice at Davis Duehr Dean, Dr. Nelson served two years as the Director of Refractive Services for the Laser Vision Center when laser refractive surgery first became available in the United States in 1994.