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Strategic planning services for company growth, particularly taking into account the role of organisational culture and technology.

Social media training, consulting and public speaking - in plain English.

In Brief

I'm passionate about working with managers to develop their business strategies and organisational culture to deliver results. Together we can create an environment focused on business growth and a place where employees are supported.

I've a background in economics and accountancy; upon leaving University I undertook accountancy training and was responsible for developing financial systems and management information solutions. 

I have worked with Internet technology - particularly to improve internal communication, knowledge sharing and collaboration - since 1994. I've co-run my own business since 2000, and I've spent a considerable part of my career working in and with the public sector and larger organisations.

In 2007 I was proud to become a founding director of 4TM Services, a training and consulting company dedicated to helping businesses and organisations develop strategies to implement and take advantage of social media and Web 2.0.

I also carry out public speaking engagements, helping demystify social media and collaboration in general.

I've an MA from the University of Aberdeen.


Social media, industrial media, strategy, company culture.

Cooking, geocaching, community radio, walking.


Work experience


Director / Social Media Consultant

4TM Services

Develops and delivers strategic consulting and workshop services to enable businesses to benefit from Web 2.0, social media and technology-led collaboration.

A regular public speaker on collaboration, wikinomics and social media.


Project Director

Open Brolly

Delivers Internet based collaborative databases to market and gather knowledge about locations, resources and skills in a region. Particularly used for economic development by Screen Agencies and tourism marketing groups.

Also provides business growth consulting services.

Our services are used in virtually every region of the UK and Ireland.




Worked on contract to OIS to develop their financial and email systems, particularly with their major oil customers including BP Exploration.


Senior Telematics Executive

Moray Council

Led the strategic development of the use of telematic / Internet technologies by Moray Council, the team twice winning the Winners @ Web award.

Linked the use of technology with service requirements, covering both internal and public use of the technology, including the development of web sites, intranets, community webs and document management.

Also managed the amalgamation of financial management systems for the authority and associated reporting.



Grampian Regional Council

Initially employed as a trainee accountant, moved into the provision of financial information to managers through customisable ICT systems.

In 1994 developed a web site delivering financial information to the public, one of the first in the UK, and introduced Internet email to the authority.