David Rowley


Over a quarter century of building software products and engineering organizations. A multi-disciplinary operational executive with a background in software development, product design, 24 x 7 operations, and customer service.

I have significant experience in the following:

  • Building lean, effective software development teams
  • Agile (scrum, XP) software engineering
  • Product definition and management, with an emphasis on incremental and continuous value delivery
  • Technical communications, whitepapers, documentation
  • SaaS operations and 24x7 support
  • Software usability
  • Domain experience in mobile video, digital media commerce and advertising, enterprise software, scientific applications. 

Work History

Work History
May 2009 - Present

VP Products & Services, Mobility & Monetization Solutions

Limelight Networks

Lead Products & Services at Limelight's Mobility & Monetization Solutions group resulting from acquisition of Kiptronic, Limelight's first acquisition.  Our service powers the ad-supported mobile video for major media companies such as NBCU, Fox, Disney, ESPN, MTVN and others.I'm responsible for software development, QA, customer support, technical operations, and product management. The MMS group within Limelight operates very much as an entrepreneurial, autonomous business unit, with the same agility and speed of a startup. The combination of Limelight Networks’ distributed computing and delivery platform with Kiptronic’s device-targeting and dynamic ad insertion technologies has allowed us to provide the world’s largest media and entertainment companies a streamlined and scalable solution.

Sep 2007 - May 2009

VP Products & Services

Kiptronic, Inc

Kiptronic provides an ad serving platform for publishers of digital audio and video content. Kiptronic’s Media Service Platform dynamically inserts video and audio ads into digital media for consumption on any device (web pages, iPhones, iPods, video-capable mobile phones). The company serves major media publishers around the world like CBS, Sony, MTV Networks, New York Times, The Guardian, The Economist, Autoweek, and NBC. I'm responsible for engineering, product, operations, and professional services.Kiptronic was acquired by Limelight Networks in May 2009.

Jul 2005 - Sep 2007

CTO, VP Engineering


SNOCAP, Inc. was the first end-to-end provider of digital licensing and copyright management services for the digital music marketplace. I was responsible for the company's technology and the engineering organization building SNOCAP's digital registry, retail interfaces, and direct-to-consumer MyStore. SNOCAP powered MySpace's first music commerce offering.  SNOCAP Opt-Tunz provided the music identification and monitoring interface used to implement a rev-share model between imeem, the major music labels, and independent artists.  Music uploaded to imeem is identified by SNOCAP technology and playback is tracked, providing rightsholders a pro-rata share of advertising revenue.

SNOCAP was acquired by imeem in 2007.

Dec 1999 - Jul 2005

VP Engineering

Kenamea, Inc.

Kenamea was founded by the co-founder of Weblogic, and pioneered the development of messaging middleware for the Internet. This infrastructure brings bi-directional, event-driven messaging to clients running in the browser, on the desktop, and on handheld devices, while maintaining guaranteed once-and-only-once message delivery. We used techniques in '99 and '00 that would later be called "AJAX".  Kenamea later developed an enterprise application that combines real-time alerting, collaboration, and workflow targeted at the financial services sector.

As VP of Engineering I was responsible for software development, QA, interaction design, technical documentation, IT, and product delivery.

Kenamea was acquired by Scivantage (http://www.scivantage.com/) in 2005.

May 1998 - Dec 1999

Director of Engineering

Fair, Isaac

Fair Isaac Corporation (NYSE:FIC) is the leader in Decision Management, transforming business by making every decision count. We use predictive analytics to help businesses automate, improve and connect decisions across organizational silos and customer lifecycles.

I managed the development organization responsible for desktop and client-server credit application processing and adaptive control system. I lead the development of an n-tier workflow system for credit origination using Microsoft enterprise technology (MTS, MSMQ, DCOM, MS SQL Server). I directed corporate UI design, providing design resources to development teams across the organization. I refined the practice of requirements specification, design, change management, and iterative development.

Jul 1988 - May 1998

Engineering Manager


Varian (NasdaqGS: VARI) develops (among a myriad of other products) chemical separation and analysis instrumentation and data systems. During my 10 years with the company, I had progressive responsibility in the Chromatography Systems Division, coordinating development, QA, tech pubs, and product management for multiple concurrent development efforts. I was integrally involved in establishing engineering standards to attain ISO 9001 certification, and participated in numerous quality audits. I championed computer-human interaction principals, publishing several papers and case studies based on my experience.

Jun 1986 - Jul 1988

Software Engineer

Bio-Rad Laboratories

Bio-Rad Laboratories ((NYSE: BIO) has played a leading role in the advancement of scientific discovery for over 50 years by providing a broad range of innovative tools and services to the life science research and clinical diagnostics markets.

I developed real-time embedded software for analytical instrumentation and PC-based instrument control. I evaluated emerging windowing systems for desktop computers for feasibility with laboratory applications. I developed one of the first real-time data acquisition and control systems based on the nascent Windows platform.

Oct 1984 - Jun 1986

Software Engineer

American Edwards Labs

I developed embedded software for cardiac output monitors used in critical care environments (assembly language and PL/M on 8051 and 8086 chips). All software had to undergo strict FDA review, and I learned disciplines such as code reviews and coverage testing. I also developed test harnesses on PCs and algorithms on the VAX to support the engineering effort.

In 1985, American Edwards was acquired by Baxter International Inc.