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Work experience

Apr 2008Present

Principal

NextGen Marketing Group

NextGen is a network of successful marketing executives who provide outsourced research, marketing, sales and business development resources. The firm delivers a complete array of leading go-to-market services typically found only across multiple providers. As a founding Principal, participated in creation of company branding and value proposition. Develop client relationships and affiliate partnerships.

20032008

Director, Consulting

IDC

Premier global provider of market intelligence, advisory services, and events for information technology, telecommunications, and consumer technology markets.

Led the growth of IDC’s communications industry consulting practice. Developed business, managed relationships and delivered custom research-focused consulting projects to dozens of IT firms, including AT&T/Cingular, Verizon, SBC, BellSouth, Cisco, HP, Sprint and startups. Matrix-managed cross-functional domestic and international project teams. Created corporate consulting strategy as member of Consulting Management Operations Board.

  • Exceeded revenue and profit plans in FY07 by 65%.
  • Increased average win-rate to over 80%.
  • Consistently grew revenue year-over-year, including 28% in first year of employment.
  • Closed and successfully managed several customized ROI/TCO sales tool projects.
  • Awarded Consulting Award for Excellence in Project Management in 2007.
  • Converted several large, at-risk clients into satisfied, repeat-business clients.
20012003

Principal

Peloton Consulting

Strategic advisory and outsourced market planning services.

Sold and delivered strategic consulting services to clients including AvData Systems, BellSouth International, BellSouth Long Distance, IDC and several startup IT firms.

  • Exceeded first year revenue goal by 65%; second year goal by over 70%.
  • Developed multi-billion dollar international data and IP services market entry strategy for a Regional Bell Operating Company and its foreign affiliates. 
  • Assessed company growth options and made strategic recommendations for a leading network management company.
  • Created web-based marketing / customer training capabilities for manufacturing software provider.
  • Designed and led large research project focused on broadband access services for an RBOC.
  • Provided contract market research and analysis services to IDC, world’s largest IT research and advisory services firm. (Led to being offered Consulting Director position by IDC - July 2003.)
20002001

Director, Consulting

TeleChoice

Strategy consulting firm serving the telecommunications industry.

Sold and managed large projects with wire line and wireless service providers and equipment vendors. Managed teams of research analysts, consultants and senior consultants to deliver client projects.

  • Led mobile consulting initiative. Increased firm's visibility in mobile space via quotations in articles in Wireless Today, Network World, Broadband Week and other publications. Appeared on ABC TV's Business Now program segment on wireless applications service providers.
  • Co-led innovative project that forecasted five-year US fiber network capacity against demand, on a city and application-specific level. 
19982000

Vice President Marketing and Business Development

Cyrcadian

Wireless remote monitoring of medical devices.

Created company name and branding, led creation of mission statement, identified target markets, potential partners, and created sales strategy. Created initial business plan.

  • Identified and assessed potential prospects and partners within the healthcare industry.
  • Negotiated with leading managed benefits providers and healthcare equipment manufacturers on revenue sharing models and partnerships.
19951998

Senior Manager, Strategic Planning

Equant

Leading provider of global managed networking solutions to multinational enterprises.

Managed global strategic planning activities across entire company portfolio of services.

  • Managed development of the global strategic marketing plan, which helped secure over $600 million in financing, increased revenues from $104M to $204M in the first year and paved the way for a successful IPO.
  • Promoted from North American Marketing Manager to Senior Manager of Strategic Planning, reporting directly to Executive VP of Marketing.
  • Managed all market research functions, focused on global telecommunications voice, data and IP market trends, competition and technologies.

Education

Managerial Coaching Certificate Program

12 month certification program in theory and application of current managerial coaching best practices

Mid-Management Program

Self-funded and completed while working fulltime

Business Case Development Certificate Program

Self-funded and completed while working fulltime

Competitive Strategy Certificate Program

BA

Degree self-funded and completed while working fulltime

MBA

Graduated Beta Gamma Sigma

Degree self-funded and completed while working fulltime

Summary

Seeking Director/VP level opportunity in strategic planning, marketing or business development

  • Successful leadership experience in business and consumer research, market positioning strategy, product management and competitive strategy.
  • Consistent record of increasing revenues and market shares for employers and consulting clients. 
  • Track record at converting struggling products and businesses into profitable market leaders.
  • Certified (Wharton) and highly experienced in business plan creation.
  • Expertise in matrix management of large multi-national, cross-functional teams.
  • Consulted to virtually every major global communications company, hundreds of hardware and software vendors and startup firms. 
  • Futuristic, strategic, analytical and entreprenurial.
  • Adept at social networking.

Career accomplishments include:

  • Increased communications industry consulting revenues nearly three-fold in five years at IDC.
  • Advised BellSouth International on their Latin American market strategy, serving as an independent consultant to SVP of Strategic Planning.
  • Co-founded and headed marketing of a wireless remote monitoring solutions company.
  • Managed development of global go-to-market strategic plan for Equant (now Orange Business Services), helping secure $600M of investor underwriting and leading to a successful IPO.
  • Successfully managed several multimilion dollar product lines.

Specialties:

Business and Market Plan development. Market opportunity assessment and competitive positioning strategy. Matrix leadership of diverse teams on large, global, complex projects. C-level business development and strategic client relationship management.

References

John Akroyd

“Dave performed market research analysis and business strategy recommendations for me while I was Director of Toll-Free Services for Bell South Long Distance. He did a great job analyzing the market, offering options for us to consider and working with us to develop a go to market strategy.” July 23, 2008

Ralph Finos

“Dave was practice leader and business developer for IDC’s Telecomm Consulting group. In that role, he focused on building client relationships, turning client needs into winning proposals, and delivering high quality work for them. Dave has high standards for his projects and focused on ensuring his team met these expectations. Dave was held in high regard for his skills, knowledge, and willingness to collaborate and accept responsibility.” March 20, 2008

Leah P'Simer

“I had a great experience working with David at Cyrcadian. It was a start up enviornment with much uncertainty and we were called upon to wear many hats. David always responded quickly with great insight and went out of his way to help whereever he was needed. His input and insights helped shape the direction of the product and the company. I would eagerly work with David again!” January 29, 2009

Nicola Bradburn Fuller

“David is very knowledgeable and a true professional. He is a self-motivated, effective and efficient individual who achieves results. I enjoyed working with David and highly recommend him.” February 17, 2009

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John Hess

“David demonstrated excellent leadership skills and very strong communication skills while working in our MBA program. I really enjoy his presentation style. David also showed business acumen in our work analyzing business cases. I strongly recommend him for any customer focusing leadership position.” January 28, 2009

David LaMarche

“David Patton and I were assigned to clean up a telecom project where David was the lead. Prior leadership had left it in a state where it was heading to the lawyers. Because of David's experience with the industry and technology he was able to build one-on-one relationships with the client and redirect the project to a successful conclusion. The client has since used us for several other projects. David is a pleasure to worth with and a true professional. I recommend David Patton.” April 3, 2008

Jennifer Kula

“David Patton is an outstanding strategic consultant and project manager. His 15 plus years of experience in the telecom sector is applied daily. I have always been able to count on Dave to provide excellent results for my clients and go above and beyond the call of duty in terms of professionalism and knowledge transfer. Dave would be a tremendous addition to any team.” April 1, 2009

Interest

  • Staying current on telecommunications technologies and services, particularly mobile, and social media
  • Staying in top shape, primarily via bicycling 
  • Community volunteer service: Big Brother and coaching of Exec MBA student team
  • Reading about cosmology and astrophyics (now which parallel universe was I in?)
  • Herding our cats 

Recently published article

Skills

Developing business plans and cases
MS Office: Word, Excel, PPT

Certifications

Managerial Coaching

Kennesaw State University