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Work experience

Apr 2008Apr 2009

Senior Practice Manager

Managed high profile international projects with top 3 telecom companies in Mexico and major carriers in the Caribbean.

·Developed customer relations and applied needs based selling to uncover additional ways to add value for current customers.While completing an $80K project, recommended additional solution and expanded contract to $320K.

·Led turn-around of a stalled project in Mexico that was significantly over budget.Took control and eliminated scope-creep by executing a formal change order program and implementing a better account management strategy to deal with changing customer requirements.

·Designed detailed project plans for implementation of Customer Communication Management solutions; conducted comprehensive cost and competitive analysis to uncover areas for better product positioning.

·Performed project management and led project team to successfully close several projects with the accounts resulting in additional revenue from each account.

·Used personal network to penetrate organization and influence decision maker to expand a $20K project to $100K and authorize immediate implementation.

·Reason for Leaving: Entire group was eliminated due to corporate restructure post-acquisition (RIF).

Jan 2006Mar 2008

Sales and Marketing Manager

Dallas 1 Construction

Designed detailed marketing and sales plans for rapid market penetration of leading edge technology.

�Performed product evaluation and analysis to uncover areas for better positioning in the international market including the Caribbean, Canada, Mexico, and Brazil.

�Conducted extensive cold-calling, research, and lead generation within target market to stimulate interest in robotic solutions.

�Developed marketing collateral and delivered sales presentations to educate customers on value of product offering.

�Effectively navigated the government contracting process to win major $1M+ projects with 5 Municipalities and Power Plants in South Florida.

�Gained access to provide information and proposal to NASA for robotics pipeline rehabilitation.

�Reason for Leaving: Accepted Senior Manager position with opportunity to lead a team in Mexico and Caribbean.

Sep 2003Jun 2005

Operations Leader


Operations Leader, New Generation Networks GroupSunrise, FL2003 – 2005

Managed overall operation of $80M business unit.Led team of 12 and managed $700K budget.

�Designed detailed project plans; carried out comprehensive cost and competitive analysis to uncover areas for better positioning the product.

�Directed product implementation for 4 new product lines introduced in Caribbean, Mexico, and LA.Adjusted roll outs to adapt to local culture and customs achieving deployments in record time and on budget.

�Reason for Leaving:Volunteered for Reduction in Force package during company re-structure.

Jun 2000Sep 2003

Marketing Director Asia

Nortel HK

Directed sales and marketing operation in Korea and Hong Kong.

�Recruited and trained 15 marketing and engineering staff to support sales team.

�Achieved $100M annual quota managing the rapidly growing requirements of customers in Asia.

�Won President’s Award for best Optical show in 2001.Led project team to plan and implement innovative demonstration of 10G capacity technology at a forum of 500+ high tech professionals.

�Implemented successful VoIP marketing campaign for Hong Kong and Korea.

Jun 1996Jun 2000

Senior Sales Manager

Nortel Networks

Senior Sales Axtel Account Manager - based in Monterrey Mexico 1999 – 2000

Lived and worked for 14 months in Monterrey, Mexico.Planned and executed detailed project strategy to introduce new products to deliver turnkey solutions to fill the rapidly growing demand for optical, switching and wireless access for the account due to its rapid penetration.

�Achieved 150% of Sales and Orders quota in the second half of 1999.

�Negotiated Access, Switching and Optical Contracts valued at $45M.

Sales Prime for Impsat 2000 Project 1998 – 1999

Lived and worked for 6 months in Argentina.Planned and executed a detailed project strategy to position Nortel with Impsat as the vendor of choice for their Latin America turnkey Order Unified Network Solution project valued at $244M.

�Key player in the negotiations and closing of the project.Positioned the win of $20M in services for Nortel’s professional services consulting group.

�Supervised and worked closely with 5 lines of corporate business, civil contractors in Argentina and Brazil, and US based OEM vendors to quote and win turnkey project to Impsat.

�Surpassed all quotas for 1997 – 2000.

�Achieved Master’s award in 1999 for achieving top 3% ranking in sales.

Regional Sales Manager for Latin America1996 – 1998

Controlled $500K budget and directed team of 5 in-country sales managers to implement detailed project strategy to anticipate and eliminate roadblocks, while minimizing capital investment and ensuring customer satisfaction for Latin America region.Achieved 150% of Sales and Orders quota in 1997.Led product introduction in LA.

Jun 1995Jun 1996

Sales Leadership Development Program

Nortel Networks

Recruited for highly selective leadership training program


Sep 1993May 1995


Aug 1982Dec 1986

BS Engineering

Instituto Tecnologico y de Estudios Superiores de Monterrey


Language Skills
SPANISH - Native speaker - Graduated from College in Mexico


Looking for a rapidly growing company where I can use my sales and operations skills to solve customer problems and sell solutions in Latin America or globally!


Over 12 years of Successful Sales and Marketing experience in the High Tech industry with P&L responsability. Results-driven, goal oriented, multi-cultural professional with proven multimillion dollar global sales, business development, strategic marketing, and project management/operations experience. Effective leader to develop and leading high performance teams to implement strategies. Rapid learner able to present solution offerings to C- level executives.


Climbing Mountains & Traveling (visited 25 countries in 4 continents)