Kum & Go is one of the fastest growing convenience store retail chains in the U.S. w- $3.0 Billion in revenues across +420 retail locations in 11 statesProvide marketing leadership for growing brand equity, revenue and profits. Accountable for marketing & merchandising U.S. retail and e-commerce customer traffic, market share, revenues & profits.- Lead a team of nine direct reports: vice presidents, directors, managers overseeing +40 people- Manage multiple departments serving +4,600 associates and 450,000 customers each dayServe as chief brand steward (CMO) for the Kum & Go Brand including value propositions, marketing strategies, plans and metrics across brand portfolio. Led teams in accomplishing:- Hired new agencies to develop brand re-positioning and marketing strategies- Created, designed and launched new kumandgo.com, responsive site design and all new content- Grew social media content & site participation +40% vs LY- Developed new ad campaigns- digital, TV, radio, internet, outdoor & social- Managed private label new product development across five house brands- Led QSR Food team managing +400 locations serving PF&F, fresh food + hot & cold fountain- QSR locations include McDonalds, Subway, Burger King, Wendys and Go Fresh Market restaurantsChief Merchandising Officer and General Merchandising Manager responsible for retail strategies, P&L, building teams, delivering results and overseeing operational excellence- Grew total merchandise sales +5.0% and gross margin +9.0% vs LY- Manage grocery, salty, sweet, frozen, beverages, general merchandise, fresh produce, non-consumables, tobacco & alcohol categoriesDeveloped +$1.0M in strategic co-marketing partnerships with consumer packaged goods + food & beverage brands:- PepsiCo, Frito Lay, Hershey's, Anheuser-Busch, Coca-Cola, Kraft, General Mills- MillerCoors, Dr. Pepper Snapple Group, Red Bull, Mars, Nestle, Unilever, Monster- ROCKSTAR, Altria, RJR, Lorillard and Procter & Gamble (P&G)
Experienced VP of Marketing and GM hired in a venture capital backed turn-around and re-launch of the iconic Polaroid consumer electronics brand. Summit Technology global brand licensee responsible for all Polaroid imaging products across U.S., Canada, Mexico and Latin America.New Polaroid brand re-positioning, marketing strategies and plans including:- Promoted Polaroid thru artists, Tribeca Film Festival and other music venues reaching millennials- Marketed Lady Gaga endorsement through new product design, site content and channel deals- Successfully brought back retro analog instant print cameras driving +$20M in sales 1st yr- Managed agency relations (PLR, WME, WS), PR campaigns and marketing budgets- Assigned additional executive roles as SVP of Sales and Demand Planning- Led team of direct reports: vice presidents directors and managers in U.S. and Hong KongManaged sales channel strategies securing big box retail distribution including:- Walmart, Target, HSN, Radio Shack, Amazon, Best Buy, Walgreens, OfficeMax and Sears- Drove Black Friday deals at Walmart, Radio Shack and Best Buy resulting in +$15M in revenues
Led merchant & marketing teams in achieving brand growth, customer count, basket size, revenues and profit goals for +1,800 stores in U.S. GM responsibilities for sales, gross margin dollars, rate, inventory and turnover across hardlines CE, CPG and packaged goods categories. Responsibilities include:- Merchandise Planning & Budgeting | Inventory Management | Instocks & Turnover- Product Line Reviews | Assortment Planning | Marketing | Merchandising | Circular Advertising- Transition Resets | Vendor Negotiations | Vendor Management | Planogram Optimization- Annual Budget Planning | Financial Forecasting | Promotional Markdowns | P&L ManagementDeveloped key relationships with vendors including: - Samsung | Sony | Canon | Nikon | Olympus | Fuji | Kodak | LG | Panasonic | Lexar | HP | Memorex- Polaroid | JVC | Philips | GE | Monster | Targus | Logitech | Sandisk | Pentax and others- I have participated in Target's diversity Asian American network organization.
CMO level position managed teams leading Fortune 500 portfolio across Maytag, Jenn-Air and Amana consumer durables brands.
Responsibilities included: Strategic market planning | Market Research | Consumer Segmentation | Brand Management | Advertising | Brand Architecture | Media Planning & Buying | Go-to-Market Strategies | Public Relations | Internet Sites | New Product Development | Agency Management | POS collateral | Channel strategies with big box retailers such as Home Depot, Lowe's, Sears, HH Gregg, ABT, NFM, Best Buy and others.
Lifelong learning, giving back to the community, sports fishing & all things outdoors, golf, illustrating my own Christmas cards, digital photography, reading and spending time with my family
Senior vice president of marketing, general manager, brand strategist and retail executive with a consistent track record of leading businesses in both mature and high-growth categories.I've served as: Chief Marketing Officer CMO | Sr. Vice President of Marketing | General Merchandising Manager GMM- +20 years of marketing experience in F500, public, private equity and entrepreneurial organizations- B2C & B2B marketing strategies both domestically and globally for top tier brands- Marketing expertise in CPG, Durables, Food & Bev, Consumer Electronics & packaged goods- Retail merchandising & marketing for Big Box, C-store, QSR Food Service, Grocery & Specialty - Passion for building brand equities, increasing market share and driving profitable growthFunctional management experience leading organizations across multiple disciplines including:- Strategic business planning | budgeting | forecasting | financial reporting- Business Unit planning | GM P&L management of businesses from +$50M to +$2.0B- Marketing strategy | consumer research | brand plans | brand management | co-marketing- Advertising | promotions | media planning | social & digital media | internet and site development- Consumer segmentation | brand architecture | agency and vendor management | negotiations- Public relations | corporate communications | customer service | event marketing | sponsorships- New product development | BOM & pricing | private label | product assortments | product launches- Category merchandising | planogram (POG) transitions | space optimization | store design & layout- Inventory replenishment | distribution logistics | QSR food service | global sourcing & procurementThrives in challenging situations providing vision, leadership and execution to deliver successful outcomes. Consistently develops team members through active mentoring and feedback. Diversity & minority executive who practices inclusion management.