David V. Martin

David V. Martin

Work History

Work History
2008 - Present

Global Market Manager - Channels


Responsible for product marketing of telecom test equipment products sold through alternate channels in the Americas, Europe, and Asia. Develop Go-To-Market strategies, outbound marketing campaigns, channel pricing, and product launch plans. Portfolio generates $30 million in annual revenue and includes copper and fiber network and enterprise test tools. 

2006 - 2008

Product Marketing, Complementary Products Organization


Responsible for product marketing and partnership management of third-party products sold in 143 countries worldwide. Manage six product portfolios including WiFi security solutions, VoIP network load generators, Ethernet network analyzers, and Ethernet Demarcation Devices.

  • Serve as main point of contact between partner and JDSU. Interact daily with C-level executives.
  • Develop Go-To-Market strategy and marketing campaigns. Create value proposition and communicate through marketing assets such as product datasheets, whitepapers, customer success stories, webinars, and product presentations.
  • Drive lead generation through targeted e-marketing campaigns.
  • Negotiate agreements with new partners. Manage product launches and support global sales team and channel partners.
  • Set and monitor revenue and gross margin by partner, review sales funnels, and drive key deals. Establish list pricing and review price discount requests.


2003 - 2006

Vice President, Products & Services and General Manager, Prepaid Division


Directed product management and development, business intelligence, pricing, customer service, and network operations for Wholesale and Prepaid divisions. Teamed with senior executives to attract equity/debt investment. Spearheaded strategic planning process. Managed staff of twelve.

  • Established and managed Prepaid Calling Card division. Managed P&L, sales, pricing, product lifecycle, supplier relations, and customer service. Achieved annual revenue run rate of $6 million within first six months.
  • Led multi-functional Profit Team. Achieved gross margin increase of 5%, Quality of Service (QoS) improvement of 15%, and network cost savings of $360,000 per year.
  • Developed premium voice product that generated $5 million revenue in first year.
  • Implemented systematic monitoring of customer trouble tickets leading to 50% reduction in mean time to repair (MTTR).
  • Created product plans including situation analysis, customer segmentation, product strategy, implementation plans, and financial forecasts.
  • Developed project management discipline including project specifications, project plans, requirements specifications, and project status reports.
  • Evaluated, negotiated and purchased operations support system (OSS). Developed vendor evaluation matrix, cost analysis, and return on investment (ROI) analysis.
2001 - 2003

Director, Global Product Management, Voice Portfolio


Managed P&L for global voice division with $350 million annual revenue, five products, 12 Points of Presence, and service offering in 18 countries. Developed vision, strategy, goals and operational plan. Managed staff of 14 in six countries (Sweden, France, UK, Germany, Poland, and US).

  • Managed most profitable TeliaSonera International Carrier product (Indirect Access in UK).
  • Developed premium voice product for mobile operators that increased revenue by 75%.
  • Revamped international roam signaling product for Swedish mobile operators that increased revenue and gross margin by 50%.
  • Re-launched international VoIP product generating $2 million in annual cost savings.
  • Increased revenue and gross margin by 15% by developing global pricing model.
  • Drove development of data warehouse for call data record management, QoS statistics, and revenue and profitability reporting.
2000 - 2001

Director, Product Management - Voice Services North America


Managed P&L for international voice product with $40 million annual revenue. Developed product plans and P&L reporting. Managed least cost routing and customer pricing.

  • Increased revenue by 100%, grew gross margin by 50%, and reduced billing disputes by 50% by streamlining processes and developing OSS tools for revenue and profit management.
1999 - 2000

Director, Global Routing, Pricing and Profitability


Managed gross margin for international voice product including pricing, profitability analysis, and least cost routing for 17 switches in 14 countries. Managed staff of 12.

  • Increased gross margin by 10% by developing and leading multi-functional team responsible for day-to-day revenue, margin and cost management.



1998 - 1999

Manager, Global Pricing and Customer Analysis


Directed global pricing and customer analysis for 14 business units. Developed regional-specific pricing model that increased European revenue by 25%.

1997 - 1998

Market Analyst (Internship), International Services Department


Conducted RBOC international competitive analysis: researched global mergers and acquisitions, financial performance, and international strategy.

1993 - 1994

Product Manager, International Faculty Development Seminars

CIEE (Council on International Educational Exchange)

Managed P&L for $1 million annual revenue educational program.

  • Increased revenue by 100% by developing direct mail marketing plan. Reduced direct costs by re-negotiating contracts with host universities. Developed new seminars in Brazil, China, Ghana, Hungary, Russia, South Africa, and Vietnam.
1991 - 1992

Marketing Assistant / Teaching Assistant


An American-style international business school in Spain.





Spanish Language