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Work experience

Jun 2009Oct 2010

Marketing Writer / Editor

Assurant Health

Provided creative direction, concepting, writing and project management for prominent health insurer.

>Lead writer for largest company initiative, Assurant Clarity. Ensured visuals and copy introduced complex solution as simple and user-friendly for insurance agents and consumers

>Raised the bar when writing B2B and B2C copy, including brochures, direct mail, e-mails, articles and letters. Thorough editor and proofreader. Worked closely and played nicely with designers

>Developed clear creative briefs and confidently presented new concepts to clients. Managed department style guide; edited agent e-newsletter

Oct 2005Jun 2009


Metavante (Now FIS)

Go-to copywriter, editor and proofreader for one of the world’s largest financial technology leaders.

>Earned bragging rights for concepting and writing creative, high-profile corporate direct mail campaign, driving bank CEOs to the business

>Charged with writing all materials for largest annual event, the Client Conference – 2007, 2008. Conducted detailed interviews to write engaging client success stories

>Introduced new ideas and B2B copy for brochures, direct mail, ads, product sheets, success stories, Web copy (including SEO), articles, letters, and e-mails. A routinely picky editor and proofreader

>Recreated corporate website using concise, strategic copy and SEO keywords

May 2003Oct 2005


National Funeral Directors Association (NFDA)

Overcame the challenge of “selling” funeral service to the public by providing stellar B2C and B2B copy and creative direction.

>Won PRSA awards for two high-profile, multi-piece advertising kits for funeral directors that increased business

>Used unconventional thinking to write ads, radio, brochures, direct mail, articles, Web copy and videos. Edited and proofed even the boss’ work

>Managed popular biweekly e-newsletter – concepting format, interviewing, writing, promoting and seeking approvals

>Worked closely with external clients, developing copy around pain points and key NFDA benefits. Assisted direction of several association videos


Bachelor of Arts

Cardinal Stritch University

3.7/4.0 GPA | Dean’s List

Graduation Honors – Magna Cum Laude

Temporary Writing Positions

Curro, Rankin and WilliamsPart-Time Copywriter - 2003

Developed creativity in small agency for clients including Community Memorial Hospital and Kangaroo Brands.(Wrote copy for ads, direct mail, brochures, television and radio)

Carson Pirie ScottTemporary, Full-Time Copywriter - 2002

Brought flair to retail copy for key marketing pieces while filling in for veteran copywriter. (Wrote copy for brochures, direct mail, outdoor, catalogs, e-mails and the Web)

BVKPublic Relations Intern - 2001

Promoted companies such as Huffy, Strong Health, and Strive Media, a local non-profit organization, for one of Wisconsin's largest advertising agencies. Took every opportunity to pick the minds of copywriting geniuses.(Wrote copy for ads, press releases and pitch letters)



Social Media/Computer Experience

Tweeter, blogger, Web writer focusing on the arts of brevity and conversation (experienced with Twitter, LinkedIn, Facebook, WordPress, SlideShare and Behance). Proficient in Microsoft Office

Extracurriculars and Awards

AIGA Communications Committee – volunteer copywriter for AIGA promotions and campaigns

Mentored two writing interns at Assurant Health

Metavante Key Results Award for writing and editing materials for the 2008 Client Conference

Described as “Someone We Like to Brag About” in brochure for Cardinal Stritch writing program

Metavante Spotlight Award for 2006 corporate direct mail campaign

2004 PRSA Paragon Award for NFDA’s World War II Dedication packet (copywriting)

2003 PRSA Paragon Award for NFDA’s For a Life Worth Celebrating campaign (copywriting)

Sigma Tau Delta (National English Honor Society)

Delta Epsilon Sigma (National Scholastic Honor Society)

Avid runner and marathoner


Creative and strategic copywriter delivering benefit-driven copy that gets noticed. More than eight years of corporate and agency experience writing everything from advertising and direct mail to brochures and Web copy – all while developing big ideas and focusing on the brand.

Writing - brochures, advertising, direct mail, radio, letters, articles, product sheets, success stories, press releases, campaigns Social Media/Internet - Web copy, SEO copy, e-mail campaigns, banner ads, e-newsletters. Experienced with Twitter, Facebook, WordPress, SlideShare and LinkedIn Creative Direction - concepting and direction for individual pieces, campaigns, guerilla marketing; client pitches Editing/Proofreading - AP, Gregg Interviewing/Research - thorough and curious