Marketing Writer / Editor
Provided creative direction, concepting, writing and project management for prominent health insurer.
>Lead writer for largest company initiative, Assurant Clarity. Ensured visuals and copy introduced complex solution as simple and user-friendly for insurance agents and consumers
>Raised the bar when writing B2B and B2C copy, including brochures, direct mail, e-mails, articles and letters. Thorough editor and proofreader. Worked closely and played nicely with designers
>Developed clear creative briefs and confidently presented new concepts to clients. Managed department style guide; edited agent e-newsletter