As a Marketing Consultant for two organizations at different stages in their development, building and implementing various portions of the overall marketing plan for each of the companies. Focus areas include demand generation, lead generation, revenue and profitability planning and life cycle customer retention.
iProBBQ, LLC is an early stage company whose goal is to empower anyone to "Master the Art of BBQ". Its offerings include gourmet ingredients, state-of-the-art equipment, and comprehensive online information that all combine to establish iProBBQ as a true one-stop-shop for all BBQ'ing needs. Overhauling the web site to showcase a "barbequing experience" that makes a buyer want to choose iProBBQ over any other option for multiple ways of cooking BBQ.
iCompassion.org, Inc is a non-profit entity that is pre-launch and in the process of defining two important fund raising efforts to help support the fight against kidney disease. These are the "Capitol Winefest & Auction" and the "Recipe for Happiness". Working on plans for these events that will drive awareness, attendance, participation and contributions.