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Work experience

Oct 2007May 2008

Marketing Consultant
  • Performed extensive market research to formulate recommendations on expanding’s site concept to other U.S. cities
  • Developed’s online marketing strategy and tactical web tools (widget, e-card, SEO, etc.) for an event being produced by its client, RoZone Productions, Inc
Jun 2007Aug 2007

New Media Marketing/MBA Intern

SonyBMG/RED Distribution
  • Designed and implemented New Media marketing plans for artists such as Bad Brains, Crowded House and Manic Street Preachers
  • Substantially contributed to the development of RED's fan-based artist promotion website,
  • Developed relationships with music and entertainment websites and the blogger community to generate publicity for RED artists
  • Produced weekly artist marketing reports distributed to record labels contracted with RED
Feb 2005Apr 2006

Marketing Consultant/Licensed Land Broker

Park Place Partners, Inc
  • Represented land owners in the sale of property to real estate developers and public home builders
  • Developed go-to market campaigns tailored specifically for clients’ property listings
  • Managed all aspects of transactions including financial analysis, due diligence, document preparation, marketing, structuring, buyer/seller negotiations, deal pricing and closing
Jan 2004Feb 2005

Public Affairs & Communications Director

  • Managed relationships Macy’s has with local and state governments, business organizations and community leaders
  • Oversaw company’s communication programs including, production and distribution of quarterly, monthly and weekly publications for internal and external audiences; Macy’s corporate news intranet website; and a company-wide bulletin board initiative that extended to over 200 stores
  • Authored and released official company statements on behalf of Macy’s executive committee
  • Managed the delegation of responsibilities to 10 employees
Nov 2001Dec 2003

Marketing Director

  • Developed marketing strategy across all vendor and merchandise categories
  • Analyzed department store retail, fashion and competitor trends to direct brand and product marketing plans
  • Created company-wide initiatives designed to increase customer satisfaction and return rates
  • Managed the delegation of responsibilities to 8 employees
Jul 2000Oct 2001

Marketing Manager

  • Performed store sales and competitive analysis to help direct seasonal product buying
  • Developed marketing collateral for vendor campaigns and company promotions
  • Contributed to the development and execution of brand and product marketing plans
  • Managed 1 coordinator and 2 assistants



Bill McCarthy

Bill is a former Macy's executive that oversaw my work in the Communications department.

Russell Rains

Russell Rains is my MBA program's director and was a professor of mine.  Prior to his position at St. Edward's University, Russell was an entertainment attorney.

Jimmy Stewart

Tony Bruno

Kathleen Waugh

Kathleen is a former Macy's executive that oversaw my work in the Marketing department.

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