Download PDF

Summary

Work experience

Oct 2007May 2008

Marketing Consultant

Do512.com
  • Performed extensive market research to formulate recommendations on expanding Do512.com’s site concept to other U.S. cities
  • Developed Do512.com’s online marketing strategy and tactical web tools (widget, e-card, SEO, etc.) for an event being produced by its client, RoZone Productions, Inc
Jun 2007Aug 2007

New Media Marketing/MBA Intern

SonyBMG/RED Distribution
  • Designed and implemented New Media marketing plans for artists such as Bad Brains, Crowded House and Manic Street Preachers
  • Substantially contributed to the development of RED's fan-based artist promotion website, Generator79.com
  • Developed relationships with music and entertainment websites and the blogger community to generate publicity for RED artists
  • Produced weekly artist marketing reports distributed to record labels contracted with RED
Feb 2005Apr 2006

Marketing Consultant/Licensed Land Broker

Park Place Partners, Inc
  • Represented land owners in the sale of property to real estate developers and public home builders
  • Developed go-to market campaigns tailored specifically for clients’ property listings
  • Managed all aspects of transactions including financial analysis, due diligence, document preparation, marketing, structuring, buyer/seller negotiations, deal pricing and closing
Jan 2004Feb 2005

Public Affairs & Communications Director

  • Managed relationships Macy’s has with local and state governments, business organizations and community leaders
  • Oversaw company’s communication programs including, production and distribution of quarterly, monthly and weekly publications for internal and external audiences; Macy’s corporate news intranet website; and a company-wide bulletin board initiative that extended to over 200 stores
  • Authored and released official company statements on behalf of Macy’s executive committee
  • Managed the delegation of responsibilities to 10 employees
Nov 2001Dec 2003

Marketing Director

  • Developed marketing strategy across all vendor and merchandise categories
  • Analyzed department store retail, fashion and competitor trends to direct brand and product marketing plans
  • Created company-wide initiatives designed to increase customer satisfaction and return rates
  • Managed the delegation of responsibilities to 8 employees
Jul 2000Oct 2001

Marketing Manager

  • Performed store sales and competitive analysis to help direct seasonal product buying
  • Developed marketing collateral for vendor campaigns and company promotions
  • Contributed to the development and execution of brand and product marketing plans
  • Managed 1 coordinator and 2 assistants

Education

References

Bill McCarthy

Bill is a former Macy's executive that oversaw my work in the Communications department.

Russell Rains

Russell Rains is my MBA program's director and was a professor of mine.  Prior to his position at St. Edward's University, Russell was an entertainment attorney.

Jimmy Stewart

Tony Bruno

Kathleen Waugh

Kathleen is a former Macy's executive that oversaw my work in the Marketing department.

Professional Portfolio

Skills

Search Engine Optimization (SEO)
XHTML
Adobe Photoshop
QuarkXpress
Microsoft Office Suite

Social Networking

Find Me Here Too...

Academic & Work Samples