Award-winning marketing executive with demonstrated success increasing revenues and profits by crafting innovative strategies, creative branding, and brand management--spectacular results absent spectacular budgets.
Record of driving profits and increasing shareholder value in travel, hospitality and high-end luxury products.
Adept at cultivating strategic partnerships, and developing positive public relations exposure.
Unique experience in loyalty management, hospitality brand relaunch, and premium residential marketing.
- Honored as one of Top 25 Most Extraordinary Minds in Hospitality & Travel Sales & Marketing by HSMAI (Hospitality Sales & Marketing Association International), January 2006.
- Cumulative billion-dollar-plus revenue-growth record: Conceived and executed aggressive, expectation-surpassing marketing plans and programs; achieved MROI (marketing return on investment) metrics in excess of 20 to 1.
- Core business competencies: Secures national and local media PR coverage at million-dollar annual levels. Creates (includes coaching & mentoring staff) high-productivity, notably innovative marketing departments which integrate input from SBU & general managers, marketing directors, client relationship managers and sales & marketing subject matter experts. Generates business plans which align branding, marketing, PR, financial operations & capital planning, and corporate image projection. Leads vendor, strategic partner, and supplier negotiations with distinction.
- Core statistically-based marketing subject matter expertise: Directs marketing (traditional and online), loyalty programs, data mining/warehousing, and internal advertising & external agency operations; media buying & selection; profit-increasing promotions. Leads all phases of advertising, branding, marketing, and promotion analytics. Proven at capitalizing on consumer psychological and economic levers throughout the decision-making process and increasing brand equity.