Award-winning marketing executive with demonstrated success increasing revenues and profits by crafting innovative strategies, creative branding, and brand management--spectacular results absent spectacular budgets.

Record of driving profits and increasing shareholder value in travel, hospitality and high-end luxury products.

Adept at cultivating strategic partnerships, and developing positive public relations exposure.

Unique experience in loyalty management, hospitality brand relaunch, and premium residential marketing.

  • Honored as one of Top 25 Most Extraordinary Minds in Hospitality & Travel Sales & Marketing by HSMAI (Hospitality Sales & Marketing Association International), January 2006.
  • Cumulative billion-dollar-plus revenue-growth record: Conceived and executed aggressive, expectation-surpassing marketing plans and programs; achieved MROI (marketing return on investment) metrics in excess of 20 to 1.
  • Core business competencies: Secures national and local media PR coverage at million-dollar annual levels. Creates (includes coaching & mentoring staff) high-productivity, notably innovative marketing departments which integrate input from SBU & general managers, marketing directors, client relationship managers and sales & marketing subject matter experts. Generates business plans which align branding, marketing, PR, financial operations & capital planning, and corporate image projection. Leads vendor, strategic partner, and supplier negotiations with distinction.
  • Core statistically-based marketing subject matter expertise: Directs marketing (traditional and online), loyalty programs, data mining/warehousing, and internal advertising & external agency operations; media buying & selection; profit-increasing promotions. Leads all phases of advertising, branding, marketing, and promotion analytics. Proven at capitalizing on consumer psychological and economic levers throughout the decision-making process and increasing brand equity.


Keynote speaker, along with noted chef Charlie Trotter, at 2006 Sante Symposium-a gathering of 300 premier restaurateurs from around US.

Guest speaker at Northwestern University Integrated Marketing Curriculum, at Kellogg School of Management, and at Emory University's Goizueta Business School.

Board of Directors, Destination Marketing Organization, College Park, GA (home of world's largest airport)

Two-time Award Recipient, Travel Photo Contest, Atlanta Journal-Constitution, 1994 and 2007.

Caribbean Travel Photo Contest Winner,, 2011

Photo Contest Winner, Second Place, Washington Flyer magazine, 2011

Noteworthy Links

Work History

Work History
2009 - Present

Hotel Consultant, Travel Writer, Consultant

2007 - 2009

Vice President of Marketing

John Wieland Homes and Neighborhoods

Summary: Reengineered marketing for this leading premium homebuilder in the Southeast US, the only Atlanta-based company of its kind to win back-to-back J.D. Power & Associates' top customer satisfaction ranking.

Span of Control: Owned brand strategy, advertising, interactive & direct marketing, and collateral materials development. Coached, developed and directed a sales and advertising & marketing team of 12-17 professionals. Administered annual budgets in the $7M range.


  • Bottom Line--Launched three highly successful sale events resulting in over $160M in new revenue in the context of the most challenged housing market since the 1940s. Obtained $1.5M in media value from $75K agency investment; won national coverage on CNN, Fox Business Network, CNBC, and over a dozen national and regional newspapers.
  • General Metrics--Delivered MROI in excess of 20 to 1 with Public Relations efforts.
  • Operations--Improved efficiency and reduced internal agency costs by 15%. Streamlined marketing collateral to bring per piece costs down to a fifth of predecessor expenses.


  • Won 2008 OBIE Gold Award from Greater Atlanta Association of Homebuilders for best marketing campaign.
2002 - 2006

Head of Marketing & Communications


Summary: Re-launched legendary luxury resort brand founded by Laurance Rockefeller in the 1950s.

Span of Control: Owned brand strategy, business development, advertising, direct marketing, Public Relations, loyalty, field effort (contact points, sales, customer service), and E-Commerce marketing. Directed a lean marketing team (1 Internet manager, 1 marketing manager & 1 coordinator, and 1 PR manager) with dotted line control of a site-specific operations team consisting of 1 manager at each of 23 hotels. Administered annual budgets in the $7-8M range.


  • Bottom Line--Increased lodging earnings YOY 37.7% for 2004 and an additional 45.9% for 2005, values averaging in the $300M+ annual range. Harnessed successful online marketing tools to obtain MROI exceeding 1700%.
  • Branding--Created a comprehensive portfolio of marketing collateral inclusive of web portal, logo, and branding strategies; art directed photographic and text composition. Collaborated extensively with individual hotels to communicate brand vision, ensure brand consistency, and secure additional exposure; developed a platform of revenue-generating promotions to reinforce branding. Developed a network of luxury agent alliances.


  • Received 38 Adrian Awards from HSMAI for excellence in Direct Marketing, Advertising, E-Commerce, and Public Relations (in 2006, RockResorts was honored with more Adrian Awards than Four Seasons, Ritz-Carlton, Mandarin Oriental, Peninsula, Rosewood, Hyatt and Fairmont combined).
  • Recognized as Preferred Hotels & Resorts' 2003-2004 Marketing Hotel of the Year and earned 2004-2005 Best Collateral Award (among 125 noteworthy properties worldwide).
  • Cited by The Luxury Institute for 2006's most effective luxury hotel ad campaign among 12 other brands, including St. Regis, Ritz-Carlton, Peninsula, W and The Leading Hotels of the World.
  • Honored with the 2006-2007 HSMAI Luxury Marketing Achievement Award, given to the year's best hospitality marketing campaign produced for the luxury segment.
2000 - 2001

Director of Brand Marketing, North America

Park Hyatt Hotels

Summary: Developed brand strategy. Coordinated sales team efforts to develop luxury agent alliances and to project a consistent brand image. Led differentiation of Park brand from other Hyatt products.

Span of Control: Directed advertising, direct marketing, CRM, and e-commerce activities for Hyatt's premium luxury hotel brand. Administered an annual budget in the $4M range.


  • Bottom Line--Increased revenue impact from frequency and loyalty programs in general, and in particular, utilized airline relationships to capture additional revenues at multi-million dollar annual values.
  • Operations--Created new corporate identity; included logo, branding, photography, and collateral infrastructure.


  • Named top North American luxury hotel brand by readers' poll, Conde Nast Traveler, Business Travel Survey.
1994 - 2000

Head of Travel Partnership Marketing, Mileage Plus

United Airlines

Summary: Numerous awards and fast-track promotions reflect outstanding business development accomplishments. In final two roles, served as a strategic partner lead executive and managed global Mileage Plus airline partner relationships. Helped launch and ensure success of Star Alliance (1995-1996). Managed frequent flyer marketing and launched affinity credit cards in a 12-country region (1994-1995).


  • Increased partner portfolio exponentially, from 13 to more than 50.
  • Invented and executed the first free 10-mile-per-dollar frequent flyer restaurant dining program, resulting in a multi-million dollar annual income stream featuring a 33% profit margin.
  • Freddie Award multiple nominee; for example, created the groundbreaking Mileage plus Nights in partnership with Hilton in June 1999 which generated over $44M in incremental revenue.


  • Won five Tempo awards for direct marketing excellence; for example, directed a $17K project that resulted in $2M+ in incremental revenues.
1993 - 1994

Senior Associate

Center for Leadership and Career Studies

Managed marketing and planning of leadership conferences for Fortune 500 CEO's. 


1991 - 1993


1982 - 1986


Cornell University