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David Castro



My hobbies and interests are highlyrelated to activities involving my family and friends.

Traveling, playing guitar and socializing take most of my free time. One of my passions is painting oil canvas and drawing with charcoal.

I have traveled extensively through Europe, USA, China, Brasil, Argentina, Egypt, Japan and Perú. When traveling, apart from keeping track of best impressions through sketches, I try to look for the differences and learn from them. Diversity, both in nature and culture, is a huge source of inspiration.

Given my passion for painting and drawing, I have developed a special understanding of impressionists paintings.



More than twenty years in the Automotive Sector.Automotive Worldwide Professional Networker.Focus on New and Used Vehicle Sales. Motivating sales staff for target success. Excellence on Sales.Global and lateral thinking, target focus, open minded, global strategy, human touch, sensitivity, passion for success, in search of excellence.

Managing Multidisciplinary Projects in different countries. Focus on building Team Members for reaching challenging Targets.

Multicultural Projects. 


Hunting New Big Accounts for consultancy Services European-wide.Automotive Marketing Campaigns. Concept, content, media, implementation. Global Dealer Network Development. Create, develop, expand and consolidate Automotive Dealer Networks.

Huge and extensive networking all over the World.

Main Achievements:

First Customer Order in two months time, 70% yearly quota achieved.

One car sold per minute, 240 used cars sold in four hours.

One car sold per hour in a month with New Model launched.

A salesman sold eight cars in one day.

One new dealer appointed in every business day.

Work experience




Automotive Business Consultancy.



Motorcheckup Iberia & Latinamerica

Distribution of Motorcheckup test for the automotive industry.


CDO-Chief Development Officer

Ayiko Energy & Environment

Developing and implementing environmental Projects in Latinamerica.

Jan 20092015

Business Development Executive Advisor

Business Development Executive Advisor

Helping brands to increase sales in the New and Used Car and After Sales Businesses.- Providing a CRM tool for developing and increase sales and profits. For Brands all over Europe and LAM.- Providing a Sales Training Methodology for making Customers for Life in Spain and Portugal.- Providing an On-line Information of the Used Car Market at Real time for Fleet Departments, Banks, Financial Companies, Rent-a-Car companies, Used Car, Remarketing, Fleet, Financial Departments of different Brands, in Spain and Portugal..- Helping dealerships for making the best deal in Mergers and Acquisitions in Spain and Portugal.- Design and Develop "Titles Campaigns" Concept for attracting new and used car customers.

Energy & Environment- For a Clean World.- Providing Solutions to prevent the World Safe. From the Solutions, Design, Operations up to Civil engineering and Searching for Funds. - By participation both as an equity partner or by facilitating financing, Ayiko Energy and Environment Ltd. (AE&E) will play a substantial role in projects that have an energy or/and environmental application, in the World.

Oct 2007Dec 2008

Commercial Director for Spain and Portugal

MSX International

Covering Spain and Portugal for expanding MSX in new accounts and selling new solutions to current customers.

At a Worldwide level: Global Sales Account Executive for SEAT brand.

In charge of Sales in Spain and Portugal for expanding the Services of MSX in new accounts.Working on Awareness and Brand Positioning.Expanding the knowledge of MSX in all the Potential Big Customers in Spain and Portugal.Offering the services to Big Dealer Groups in both countries.

Main products for New Customers were focus on

- Automotive National Sales Companies Outsourcing Support.

- Automotive Dealer Professionalization Support. Helping National Sales Companies to implement Dealer Operational Process, Procedures and Standards in the Dealer Networks.

- Automotive Dealer Improvement in After Sales Area. Providing coaching to dealer' staff in the soft and hard competences.

- Training for non-technical and technical subjects. From training to the evaluation of the staff competencies.

- Customer Life-cycle Management Solution

Feb 2007Jun 2007

Sales Manager for UK


Total Sales: 35.000 units a year In charge of coordination of all Sales related issues: logistic, marketing plan, price positioning, Product range definition, sales planning, Annual budget, Business Plan. New Products launching and Public Relations.


Sales to Employees Manager and Dealer Network Quality


Responsible for Sales to the Employees. New and Used Car Sales. Creating marketing campaigns implemented in different countries: Spain, Portugal, France, Germany, UK, Slovakia and Mexico. Total annual sales a year: 10.000 units. Some achievements: Used car campaign: one car per minute in four hours. New Model Launched (SEAT León): double the volume in the first month. stock cleaning campaign (SEAT Altea): half of the total sales in the country done to the employees. Excellence on Sales.


European Subsidiaries Manager


Responsible of Expansion of the SEAT own dealerships, based on SEAT Head Quarters Offices. Control and Business Follow-up. Board member. Main achievements: Creation of the subsidiaries in three Big Cities: Paris, Milan, Lisbon (Setubal) in one year


Global Dealer Network Manager


Responsible for Dealer Netwok Development Expansion and Quality development Worldwide. Main achievements: One dealer appointed every business day all over the world. Master Plan: Improvement Program implemented in Euro-10 countries, leading the implementation with 130 field people. Business Management Program: implemented in 15 european countries.


Senior Consultant for Domestic Market - Spain


Senior consultant for dealerships in Northern Spain, in charge of 25 dealers and 75 sub-dealers. In charge of analysis of the dealers business in order to improve business results and reaching better customer satisfaction.


Dealer Network Development for Export Operations Manager


Defining Export Markets Strategy, implementing with importers.

Setting Standards and Procedures, working in People, Processes and Premises.

Planing Dealer Network Expansion.

Implementing Improvement program in Domestic Market: Master Plan in Spain.


System analyst and Computer Programmer

LA Fabril (Bunge-Born Goup)

In charge of developing and implementing Commercial Systems.


In charge of the currency vault

Wiese Bank

In charge of Vault in the Main Office for Lima City. While the city was 5 millions inhabitants, the Bank covered the biggest municipalities and the Main Office provide and collect the money to all the 20 offices. Control all the money movement, with a team of two people. Additionally a fleet of 10 cars were responsible of collecting and delivering the money




Universitat de Barcelona

October 2000: Lateral Thinking in Marketing. Creativity encourage in a Competitive Environment.October 2001: Emotional Inteligence as a Manager.March 2001: Business Development and Knowledge Management.October 2002: Balance Scorecard for Global Management.


1st year MBA

Different Responsibilities