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Work experience

Dec 2010Present

Integrated Communications Manager

Diageo
Oversee all local media and sponsorships, mobile and ecommerce strategy and execution across the world’s largest portfolio of adult beverage brands (Smirnoff, Crown Royal, Captain Morgan, CIROC, Guinness, etc.). Previous role: Digital Strategy and Engagement Manager.
Sep 2003Present

Founder & President

Project Playground
Lead a 501(c)3, non-profit organization dedicated to the revitalization of inner-city playgrounds and community development.
Apr 2009Sep 2010

Promotions Director

Roosevelt University
Headed and secured all sales and marketing communications for WRBC radio station at Roosevelt University.
Apr 20052010

Associate Media Director

Draftfcb- MillerCoors Brewing Company
Directed a team of seven and led agency teams in developing and executing integrated and multicultural media strategy across all channels for MillerCoors brands.
Feb 2002Apr 2005

Media Planner

Starcom MediaVest Group- General Motors
Developed and executed media plans for Chevrolet and Cadillac brands.

Education

Executive Education

Stanford University

M.S.

Roosevelt University
GPA: 3.8/4.0

B.A.

Michigan State University

Executive Education

Harvard Business School
One of 70 individuals from across the globe accepted into the inaugural program.

Skills

Marketing Communications
Brand Awareness
Web Analytics
Interactive Marketing
Analytics
Competitive Analysis
Market Planning
Marketing Research
Marketing Strategy
Marketing Management
Email Marketing
Direct Marketing
Social Media Marketing
Relationship Marketing
Brand Management
Brand Development
Business Development
Cross-functional Team Leadership
Mobile Advertising
Online Advertising
Lead Generation
Digital Media
SEM
Media Buying
Digital Strategy
Integrated Marketing
Public Speaking
Team Leadership
E-commerce
Shopper Marketing
Mobile Marketing
Media Planning
Social Media
Digital Marketing
New Business Development

Portfolio