Work History

Work History
Dec 2010 - Present

Integrated Communications Manager

Diageo
Oversee all local media and sponsorships, mobile and ecommerce strategy and execution across the world’s largest portfolio of adult beverage brands (Smirnoff, Crown Royal, Captain Morgan, CIROC, Guinness, etc.). Previous role: Digital Strategy and Engagement Manager.
Sep 2003 - Present

Founder & President

Project Playground
Lead a 501(c)3, non-profit organization dedicated to the revitalization of inner-city playgrounds and community development.
Apr 2009 - Sep 2010

Promotions Director

Roosevelt University
Headed and secured all sales and marketing communications for WRBC radio station at Roosevelt University.
Apr 2005 - 2010

Associate Media Director

Draftfcb- MillerCoors Brewing Company
Directed a team of seven and led agency teams in developing and executing integrated and multicultural media strategy across all channels for MillerCoors brands.
Feb 2002 - Apr 2005

Media Planner

Starcom MediaVest Group- General Motors
Developed and executed media plans for Chevrolet and Cadillac brands.

Education

Education

Executive Education

Stanford University

M.S.

Roosevelt University
GPA: 3.8/4.0

B.A.

Michigan State University

Executive Education

Harvard Business School
One of 70 individuals from across the globe accepted into the inaugural program.

Skills

Skills

Marketing Communications

Brand Awareness

Web Analytics

Interactive Marketing

Analytics

Competitive Analysis

Market Planning

Marketing Research

Marketing Strategy

Marketing Management

Email Marketing

Direct Marketing

Social Media Marketing

Relationship Marketing

Brand Management

Brand Development

Business Development

Cross-functional Team Leadership

Mobile Advertising

Online Advertising

Lead Generation

Digital Media

SEM

Media Buying

Digital Strategy

Integrated Marketing

Public Speaking

Team Leadership

E-commerce

Shopper Marketing

Mobile Marketing

Media Planning

Social Media

Digital Marketing

New Business Development