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An exceptional entrepreneur, educator, and innovator with an extraordinary record in business creation and corporate endeavors, an advanced educational and research background, and proven dynamic leadership, university instruction, and lecturing capabilities.


Jan 2020May 2020

Assistant Professor of Entrepreneurship

Western Carolina University (WCU)

Cullowhee, North Carolina

  • Responsible for entrepreneurship courses for both residential and online students.
  • Uses an experiential learning model for improved student outcomes in entrepreneurial skills and self-efficacy.
Aug 2016June 2017

Lecturer, Management & Accountancy

University of North Carolina - Asheville

Asheville, North Carolina

  • Responsible for entrepreneurship and marketing courses.
  • Piloted The Ice House Entrepreneurship Program (, an experiential problem-based learning program designed to inspire and engage participants in the fundamental aspects of an entrepreneurial mindset and the unlimited opportunities it can provide.
  • Designed and implemented "The Presidential Campaign Project" and "The Tiny House Project," two innovative programs that combine integrated marketing communication plan concepts with ethical practices in politics and the workplace.
  • "Best in School" student ratings for all measured criteria, including instructor and courses ( student evaluations).  Top ratings also include "gaining knowledge," "understanding ideas," and "developing creative capacities." Student comments include:

“Unlike any professor I have ever had in my college career. He keeps every student engaged and actively involved in class.”

“Phenomenal instructor! I would say the best one I've had thus far. He has an ability to relate all of the course material to our future professions.”

“Really good at creating a great learning environment that challenges one to think and be creative."

"Only teacher I have had that actually had a real world job, so it's nice to see actual application rather than theory I get from every other class.”

"Really pushing students to be the best.”

"Essential to the growth of real-life, marketable student creations so that they can realize them through perseverance and the willingness to push through failures. Through him we can move beyond seeing a failure as a failure, but as another reason to continue in our pursuits with new ideas and different thinking.”

“One of the most engaging professors I have ever experienced during my time in higher education. He has a way of presenting the material that makes you interested and excited to learn more. He is highly approachable and considering his real world marketing/entrepreneurial experience is a great resource for anyone interested in these areas of study/business.”

“Does an amazing job of teaching the material in an engaging and collaborative way. He has clear expectations for his students and really reflects what a UNCA professor should embody. He challenges students to work together, lead class, and respect others.”

Aug 2013May 2016

Assistant Professor of Entrepreneurship - Clinical Practitioner

Western Carolina University (WCU)

Cullowhee, North Carolina

A well-respected and innovative faculty member of the College of Business.

  • Combines relevant entrepreneurial experiences and academic knowledge to deliver unique transformational learning opportunities.
  • Responsible for reviewing and enhancing course content to ensure students receive value-added instructional content and timely feedback to maximize their potential in entrepreneurial and intrapreneurial endeavors.
  • Introduced a case approach to curriculum methodology, including developing, writing, and implementing a series of cases designed to address key issues faced by entrepreneurs when launching and developing new business ventures.
  • Led effort to research and implement a four-year plan for all WCU entrepreneurship students to use the Entrepreneurial Mindset Profile (EMP) toolset. The EMP toolset (, an assessment tool based on a study into the traits, motivations, and skills of entrepreneurs, is used by WCU to mentor and enhance the skill sets of its students.
  • Rated by students and peers as a“ brilliant educator.” Student comments include:

“Hands down the best professor I've ever had.”

“Teacher is really good, the best class I've taken so far at Western.”

“The way it is taught teaches us the textbook facts about entrepreneurship, but also uses hands-on experience and real-life examples.”

“I like how Professor Hayes involves the class for most of the class sessions. lt helps keep me focused on the material.”

“Very enthusiastic about his work and I can tell that he loves what he does.”

"Always very prepared and willing to work with students. Doesn't take himself too seriously all the time and creates a wonderful learning environment."

Jan 2009May 2011

Director, Coggin Pilot Program for Innovation and Slade Entrepreneur in Residence

University of North Florida (UNF) - Coggin College of Business

Jacksonville, FL

Responsible for conception and implementation of programs for entrepreneurship, innovation, and creativity.

  • Developed forward-looking, community leadership model for enterprise creation and transformational learning. Increased the value of a UNF degree by providing students with both social and business experiential opportunities. Raised the awareness of entrepreneurship throughout the campus through dynamic “participatory” education.
  • Programs led to the formation of a technology commercialization process for bringing forward UNF research and technology for public use, resulting in the signing of two different multimillion-dollar commercial licensing agreements, a first in the 42-year history of the university.
Sep 2000May 2011

Chairperson of Students in Free Enterprise (ENACTUS) Board and Student Advisor

University of North Florida - Coggin College of Business

Jacksonville, FL

Actively involved in the UNF Students in Free Enterprise (SIFE) program (now ENACTUS, for more than 11 years. 

  • Served as faculty advisor, developing the strategy for and leading the transition of the program from the College of Business to a University-wide level. Mentor and Business Advisory Chair. 
  • Guided UNF SIFE to regional award winner for 11 consecutive years and to status as national top-twenty program for five years.
  • Led ENACTUS and US government partnership in developing and implementing the Entrepreneurship and Small Business Initiative (ESBI) in Tunisia, a real-world skills development, training, and mentorship program in entrepreneurship and business understanding targeted at a wide range of government and private stakeholders as well as unemployed and disadvantaged communities. Developed and implemented workshop series targeted to members of the Centre Des Jeunes Dirigeants D’Enterprise (CJD - Young Entrepreneurs Society) in Tunis, Tunisia. Sessions covered entrepreneurship, leadership, and communications.
  • Helped design and implement CEL (Connect, Educate, Lead) program to provide student experiential learning opportunities via the repurposing of shipping containers into portable classrooms for use in third world countries. Initial implementation of program in Pananao, Dominican Republic, where CEL provided expanded educational opportunities through the use of computer/internet technology and access to collegiate educational resources.
Aug 2005May 2008

Adjunct Professor

University of North Florida - Coggin College of Business

Jacksonville, FL

Highly ranked adjunct faculty member of the Coggin College of Business at UNF.

  • Conceived and developed two premier courses, Entrepreneurship and Professional Development, for the University's entrepreneurial degree program. Classes are part of UNF's emerging transformational learning approach, giving students the opportunity to apply academic knowledge to real-life business experiences prior to graduation.
  • Rated double the University average by students: 

“Different, better style of teaching.” 
“Expert in business, an exciting teacher.” 
“First class I have taken in my college career that I feel has honestly put me on track with my major.”


  • Current Research Agenda: Holds the promise to produce novel works in the field of university student entrepreneurial capacity development. The research involves an extensive review of over 1,500 undergraduate student assessments from twenty-seven universities, with the objective of measuring and understanding the entrepreneurial capacity of university students as a driver for intention to launch. The quantitative and qualitative work examines the differences between students who identify entrepreneurship as their choice of academic studies with those who do not and explores differences in entrepreneurship, other business, and non-business students in entrepreneurial skills, self-efficacy, personality traits, and initial intentions to launch as components of entrepreneurial capacity.
    • Future publications include further exploration and insights into:
      • The entrepreneurial skill levels of undergraduates compared to entrepreneurs,

      • The entrepreneurial self-efficacy levels of students compared to entrepreneurs,

      • The role of gender identity in these differences,

      • How race impacts these differences,

      • If country of origin variances exist, and

      • How undergraduates resolve issues in building entrepreneurial capacity.

      • Data collection and analysis are complete for the above ambitious research.

    • A second, four-year longitudinal study of undergraduate entrepreneurial skills,

      personality traits, and self-efficacy of Western Carolina University, North Carolina students is in process. Data collection is complete. The anticipated timeline for publication of the results is 2020. This study is a first longitudinal analysis of its kind and promises to offer insights previously unreported in the field of student university education.

  • Publication: Hayes, D.W., Subhan, Z., Herzog, L. "Assessing and Understanding Entrepreneurial Profiles of Undergraduate Students: Implications of Heterogeneity for Entrepreneurship Education." Springer Nature Switzerland AG: Entrepreneurship Education.
    • The present research uses exploratory quantitative methods to assess and understand the entrepreneurial profiles of undergraduate students as a driver for initial entrepreneurial intention. The authors do this by examining entrepreneurial skills, self-efficacy, and personality traits, with a focus on differences between students who select entrepreneurship as their academic concentration and those who do not. Results demonstrate the heterogeneous nature of student group profiles, with significant differences observed among the various student groups included in the study. In particular, entrepreneurship majors differ from most other student majors, mainly other business students, in regard to the personality traits of independence, limited structure, risk acceptance, and action orientation, and the entrepreneurial skill of idea generation. Findings of the study have theoretical, empirical, and practical implications, including the design and assessment of undergraduate entrepreneurship education.

  • Working Paper: "Entrepreneurial Self-Efficacy and Intention to Launch in Undergraduate Students: Moderating Effects of Seniority, Gender, Race, and Country of Origin." The target journal for this publication is the Sage Journal of Entrepreneurship: Theory and Practice, the top-rated entrepreneurship journal according to the CNRS.
  • Publication: Hayes, D.W., Subhan, Z., Lakatos, J.P. (in press). “Encompass Software: Getting started, the first months and fueling growth.” Whitney Press, Candler, NC: Journal of the International Academy for Case Studies. ( case study covering entrepreneurship, entrepreneurial marketing, and leadership in an entrepreneurial context.
    • Three-case publication uses an innovative chronological approach to address several key issues entrepreneurs face when launching and developing new ventures. Explores critical tasks that need to be undertaken in a startup business (a technology firm focused on the development and commercialization of software for scheduling patients in a healthcare setting). Encourages students to consider the priorities that need to be established during the first six months of operations—the most critical timeframe for an entrepreneur, where future success depends on the choices made in a time of considerable uncertainty.
  • Publication: Hayes, D.W., Subhan, Z., Brooksbank, R. "Encompass Software: Entrepreneurial Managing Growth." Institute for Global Business Research, Candler, NC: Global Business Pedagogy. (
    • Case concerns entrepreneurship, entrepreneurial marketing and aspects of product development. Addresses key issues that arise when transitioning startups into successful long-term ventures. Specifically, the case explores the key tasks needed to be undertaken in a business (a technology firm focused on the development and commercialization of software with utility in scheduling patients in a healthcare setting), and encourages students to consider priorities for continued success.
  • Publication:  Hayes, D., Richmond, B. "Using an Online Assessment to Examine Entrepreneurship Student Traits and to Measure and Improve the Impact of Entrepreneurship Education." Whitney Press, Candler, NC: Journal of Entrepreneurship Education. (
    • Paper concerns Entrepreneurial Education and the application of an online assessment tool to benefit student selection, retention, and development and to also measure and improve entrepreneurship curriculum success. Through the use of an innovative testing and mentoring approach, it is hypothesized that universities can assist students in becoming self-aware of their unique entrepreneurial traits and then, facilitate the development of skills required for future success. This paper reviews initial student-reporting data at Western Carolina University (WCU) and draws conclusions on whether entrepreneurship students differ from other students in both personality and skill traits and also discusses the implications of these results for measurement and enhancement of university entrepreneurship programs.
  • Publication:  Hayes, D. “Assessing and Understanding the Entrepreneurial Potential of University Students through the use of the Entrepreneurial Mindset Profile” at
    • Paper presents an overview of doctoral thesis research using exploratory quantitative and qualitative methods to assess and understand the entrepreneurial capacity of university students as a driver for intention by examining undergraduate entrepreneurial skills, self-efficacy, and personality traits.
  • Publication:  Hayes, D. “Assessing and Understanding the Entrepreneurial Potential of Undergraduate Students.” 2019 USASBE Annual Conference Proceedings at
    • The quantitative and qualitative exploratory work examines the differences between students who identify entrepreneurship as their choice of academic studies with those who do not and explores differences in entrepreneurship, other business, and non-business students in entrepreneurial skills, self-efficacy, personality traits, and initial intentions to launch as components of entrepreneurial capacity.
  • Presentation: 2019 American Educational Research Association (AERA: on "Understanding and Developing the Entrepreneurial Capacity of University Students." Hayes, D., Subhan, Z. and Herzog, L. (2019). Presented as part of a Research-Practice Symposium: Understanding, Applying and Cultivating an Entrepreneurial Mindset Amongst Students and Leaders in EducationToronto, ON, April 2019.

  • Presentation: 2019 USASBE Entrepreneurship Everywhere Conference ( on “Assessing and Understanding the Entrepreneurial Capacity of Undergraduate Students." 

    • This presentation outlines research into understanding the entrepreneurial capacity of university students as a driver for intention by examining personality traits and skills differences between entrepreneurship students with other undergraduate students. An exploratory analysis of 1,154 undergraduate students shows there are well-defined differences in entrepreneurship students compared to other majors, particularly most business students. The research fills in gaps and limitations within the extant literature. It provides recommendations for future consideration, including the offering and positioning of entrepreneurship programs within the university, the marketing of all university programs, and the development and delivery of teaching methodologies tailored to student personalities.
  • Presentation: 2016 USASBE Entrepreneurship Everywhere Conference ( on “Measuring the Impact of Entrepreneurship Education Through the Use of an Online Assessment.”Entrepreneurial Mindset Profile Practitioner - Scholarship of Discovery.
    • This presentation deals with entrepreneurial leadership and the application of an online assessment tool to benefit student development and to serve as a measurement of Western Carolina University entrepreneurship curriculum success. Through the use of an innovative testing and mentoring approach, the paper details a methodology for helping students become self-aware of their unique entrepreneurial traits and then, for better assisting in the development of skills required for future entrepreneurial success.



        Advisor to numerous university entrepreneurship students. 

        • Available year-round (despite 9-month contract) to attend to various student needs, including entrepreneurial mentoring as well as degree evaluations and course scheduling strategies.
        • ln addition to direct advisees, spent significant time mentoring students during and after university hours. As a result, named a 2014, 2015, and 2016 First Year Experience Advocate at Western Carolina University:

        “An advocate is someone who you know has your best interest in mind and someone who cares deeply about your success in and out of the classroom, someone you can count on to give you sound advice and someone you know will be in your corner.”
        – Criteria given to students when voting for a faculty member

        • Mentored student group "Tipster" placed first and was awarded "People's Choice" in 2016 EPIC competition: WCU Student Initiative Encouraging Entrepreneurship through Elevating Potential, Imagination, & Collaboration.
        • Student Club Faculty Advisor to the Catamount Motor Club, Western Carolina University.


        Community engagement/consulting with external entities to support organizational effectiveness, economic development, and social responsibility.

        Startup Development Officer 
        National Council of Entrepreneurial Tech Transfer (NCET2)
        September 2017 – Present

        Network of executives, angel investors and serial entrepreneurs with extensive knowledge and experience in startups development, who will sit on boards of directors and boards of advisers to help guide companies from startup through successful milestones to a significant market impact.

        Business lncubator Project, Asheville, NC

        April 2015 - June 2016 

        Program provides entrepreneurial expertise to local startups to help spur economic growth in the region. Provided over 150 hours of service.

        Asheville Cottage Initiative, Asheville, NC
        June 2013 – December 2015

        Advisory group focused on community-based efforts designed to increase the quality and standard of living within the Asheville urban core. Only available affordably priced housing initiative in urban core. Over 180 hours devoted to the project.

        University of North Carolina Asheville (UNCA) 
        Student Social Responsibility Project, Asheville, NC 
        October 2014 – April 2015

        Mentored student team on social entrepreneurship project designed to reduce sexual assault on college campuses. Team won UNCA competition and 2015 University of North Carolina State System competition. Contributed over 120 hours to the effort.

        Consultant, Sports Technologies Concussion Mitigation Project, Jacksonville, FL
        January 2012 – December 2014

        Responsible for startup operational and funding business strategies for Sports Technologies LLC, a research and development startup that has created innovative, patented helmet technologies for the dissipation of collision impact energy to prevent or mitigate human trauma, such as brain concussions. Provided over 300 hours to the effort.


        Sep 1991Oct 2004

        Tempus Software, Inc., Jacksonville, FL

        President and CEO, Founder, Advisor, and Board Member
        • Founded Tempus, a top-ten ranked leading healthcare information systems company, and served as president and chief executive officer. Transformed the front-end of healthcare processing through the development of the industry’s first patient access management product suite, now a half a billion dollar per year market. Early adopter of networked, PC-based Internet technologies. Directed all aspects of corporation, including business creation and initial seed capital raise. Responsible for operations, sales, marketing, and technical management. Led formation and growth of partner alliances. Secured multimillion secondary round of strategic-based capital. Grew company to multimillion annual revenue generator and secured more than 450 hospital customers throughout the US and Canada.
        • Returned to Tempus in 2002 and revitalized the company. Restructured corporate finances and redirected product development and marketing. Bolstered customer service and quality assurance. Re-established relationships with partners and vendors. Negotiated sale of Tempus to QuadraMed Corporation (formerly NASDAQ: QDHC) for $16.5 million in June 2004.
        Oct 2005Dec 2014

        Serendipity Design Studios, LLC, Jacksonville FL

        President and Managing Partner

        Provided expertise and mentorship to entrepreneurs in turning concepts and ideas into profitable business endeavors.

        • Wide range of advisory services included all phases of company life cycle: market evaluation, business planning, and creation; capital-raising and corporate financing; product, job, and revenue growth; board advisory services; and exit strategy planning and execution.
        • Developed corporate strategy for eCycle Security, a $180 million per year, first US plasma gasification electronic waste initiative.
        • Conceived and developed the Center for Innovation project, a unique sustainable economic development and job creation partnership between the private sector, academic institutions, and government. 
        Jan 2012Jun 2013

        National Basketball Retired Players Association - Houston Chapter

        Advisory Board Member
        • Advisor to retired National Basketball Association players. Responsible for establishing and implementing the organization’s leadership and player development strategy.
        Jan 2008Dec 2012

        Luv-It Wellness Foundation, Jacksonville FL

        Vice Chair of the Board of Directors
        • Early guide and mentor to nonprofit health management organization focusing on preventing the causes and health risks of childhood obesity through early childhood and adolescent education.
        Aug 2002Nov 2004

        eOptimize Advanced Systems, Inc. (TSE-CDNX: EOP), Kamloops, British Columbia, Canada

        Board Member and Consultant

        Active advisory and operational role.

        • Assessed and innovated company’s intermediate and long-term product plan. Spearheaded establishment of US healthcare market. Negotiated strategic alliances, including the company’s largest licensing agreement for $5 million with Eclipses Corporation, a $255 million, former NASDAQ-traded company. Company was a Microsoft Enterprise Company award winner and an industry-leading provider of .NET real-time, intelligent scheduling solutions for corporations.
        Mar 2001May 2002

        Patient Placement Systems, LLC, Atlanta, GA

        President and Board Member

        Responsible for initial development and growth of e-based healthcare commerce company (

        • Led successful program to raise first and secondary rounds of seed capital. Recruited experienced management team. Established name recognition and market presence. Became industry’s leading provider of web-based patient placement systems for hospitals and long-term care facilities. Merged with Jackson Healthcare ( in 2002.


        Served as Executive Director of Outpatient Services for Baptist Health, Jacksonville, FL (1990-1991). Responsible for strategic planning at Memorial Health System, Jacksonville, FL (August 1986-1990). Began career at Blue Cross and Blue Shield of Florida as a Management Consultant (1984–1986).


        Numerous presentations to organizations and universities. Lectures and hands-on sessions for innovation and creativity, future educational and career trends, entrepreneurship, and business ethics. Examples include:

        • Conceived and implemented panel discussions on innovation, creativity, and entrepreneurship. Developed key workshops for UNF Student Summit, including leading “A Whole New Mind,” an interactive program designed to help students master professional success and personal satisfaction. Panelist on “Failure Is Not a Four-Letter Word” and keynote speaker for the UNF Alumni Association as well as the IndUS Chamber of Commerce Northeast Florida.
        • Presentations on technology and industry trends to regional and national organizations, including Florida Hospital Association, Central Florida Healthcare Information Management Systems Society, National Association of Healthcare Access Managers, and National Healthcare Information and Management Systems Society.
        • Appearances in television and radio media. Featured in WJXT-Channel 4 “UNF scientists want to market sensors that help detect viruses” and in WJCT-Public Television broadcast highlighting entrepreneurship at UNF. Discussed technology commercialization and transformational learning on WJCT-89.9 FM Public Radio program "In Context" (
        • Quoted in article "Business College Students Find Value in "Green" Marketing Plan
        • Guest appearance on TV show "Speaking of Business," produced by The Florida Small Business Development Center.



        Bachelor of Science

        Auburn University

        Auburn, AL

        Industrial and Operations Management



        Encompass Software: Getting Started, the First Months, and Fueling Growth

        Encompass Software: Managing Entrepreneurial Growth

        Using an Online Assessment Tool to Examine Entrepreneurship Student Traits and to Measure and Improve the Impact of Entrepreneurship Education

        Assessing & Understanding the Entrepreneurial Potential of Undergraduate Students


        Reports, recognitions, student experiential learning, and private sector announcements.