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Résumé

10+ years experienced MBA and strategic marketer with entrepreneurship mindset eager to partner with you and bring to your firm ability to significantly increase growth, profitability on your product”

Expériences professionnelles

2011présent

DIGITAL CONSULTANT

Freelance

Strategy, lead generation, CRM, SEO

20092010

CRM MANAGER

Aedgency

Cashback toolbar / program – European market

  • Managed the CRM: Loyalty program, lead nurturing, cross/up selling
  • Defined a database segmentation and scoring (RFM), analyzed the email performance
  • Managed a team of 4 people (PHP coder, designers & data analyst)

Contributed to the Product Management (mockups of new homepages & landing pages)

20062007

CRM CONSULTANT 

GCI : System Integration Services / IT / Business Consulting

Missions at Orange & Unilever

  • Managed the project planning and wrote functional specifications to meet the customer’s CRM needs
  • Audit & recommendations for the Web Site “Pourtoutvousdire.com”, redefined the Content Management System to exploit the stored data and started an online CRM program.
  • Coordinated with the international technical teams
20062007

EMAIL & INSIGHTSRESPONSIBLE

Mediastay

Gaming website : Kingoloto

  • Defined the messages to welcome or re-activate users, planned and sent emails, managed the database hygiene, defined KPI
  • Managed the implementation project of a CRM tool : Neolane
mai 2005déc. 2005

MARKET CHIEF ASSISTANT

SFR
  • Planned and coordinated the direct Marketing campaigns on the prepaid market.
  • Worked with the Data mining teams to increase the Average Revenue Per User (ARPU)

Formation

2015présent

MBA

Edhec Business school

Entrepreneurship track

 About me

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Portefeuille

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