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Work experience

Jan 2014Present

Project Manager

Mental Health Foundation of NZ

12 month contract to facilitate the launch and on-going operation of an externally funded project designed to address men's mental health needs.

  • Re-started previously stalled project and managed to completion.
  • Established productive relationships with diverse range of stakeholders.
  • Managed budgets for entire project.
  • Produced project plan and internal communications plan.
  • Identified previously unrecognised risks and developed appropriate responses.
  • Effectively managed the termination of a test-bed with positive outcomes.
  • Prepared business cases on continuation of successful test-beds.
  • Played a lead role in reporting to external stakeholders.
Oct 2012Present

Founder & Chief Executive

Canterbury Sustainable Business Forum

Established and ran an independent and credible organisation to expand awareness and uptake of sustainability as a primary business driver.

  • Recruited 50 corporate and individual members.
  • Facilitated 7 discussion forums with recognised experts discussing topics ranging from construction methods to risk management and valuing ecosystem services.
  • Brokered a number of commercial engagements between members.
  • Established formal relationships with other relevant organisations.
  • Built a database of over 400 key people working in sustainability.
  • Wrote and distributed a fortnightly email newsletter on sustainable business.
  • Wrote a number of articles for external publication.
  • Spoke at several events.
  • Established a Linked In group with over 120 members.
  • Built website from scratch.
  • Increased web traffic to an average of more than 30 unique visits lasting more than 30 seconds per day.
  • Prepared a feasibility study for a major local organisation on putting in place a sustainability manager.
Feb 2010Present

Postgraduate Studies

Lincoln University

Initially completed a Bachelor of Commerce with Honours, however the Feb 2011 earthquake interrupted employment plans resulting in the decision to undertake a Masters in Commerce and Management by thesis only.

Thesis topic:  Consumer attitudes towards sustainable business: An exploratory study of New Zealand consumers.

Apr 2007Nov 2009

Sales Consultant and Marketing Manager

Street and Sport Motorcycles
  •  Sales new Triumph motorcycles, accessories, clothing and spare parts.
  • Developed effective Customer Relationship Marketing(CRM) programme.
  • Designed and produced a wide array of marketing collateral including a quarterly print newsletter, posters, T Shirts and brochures.
  • Produced a broadcast-quality DVD covering the 2008 Greymouth Street Races.
  • Managed all external advertising including production and photography.
  • Built social aspect of business with regular runs and events including information evenings, rider training and product launches.
  • Ran the inaugural Mods and Rockers Rumble event attracting over 400 bikes and scooters from all over New Zealand.:
Jan 2006Nov 2008

Publicist and Fundraiser (part time while studying)

Prisoners Aid and Rehabilitation Society 

Responsible for the fund raising and public relations needs of the Canterbury Branch.

  • Redesigned the branding and produced high quality information brochures and newsletters.
  • Established relationships with media resulting in organisation regularly being called on for comment.
  • Raised funds for operation of local branch.
Mar 2001Dec 2006

Marketing Consultant

Thompson Marketing Communications

Worked with clients to develop effective branding, customer communication and promotion.

Jan 2000Mar 2001

Business Development & Marketing Manager (12 month contract extended to 15 months)

Walker Davey and Associates
  • Managed re-branding business
  • Developed and implemented customer communication strategy.
  • Worked with selected clients to assist with marketing and business development.

Nov 1997Dec 1999

Marketing Manager

Mortgage Solutions Ltd

Contracted to undertake marketing of new mortgage brokerage.

Trained and developed team of consultants

Established network of active referral sources

Developed strategic marketing plan including brand development and customer communication programme. 

Wrote popular print guides on property investment, buying a first home and buying a business.



Graduate Diploma