David Roberts

David Roberts

Work History

Work History

Communications and Operations Director

Randall Gorman for State Superintendent
  • Coordinated all campaign messaging and microtargeting tactics
  • Performed duties of the Finance Team as the Interim Finance Director
  • Recruited and trained a communications team
  • Responsible for press releases, website messaging and specific events in Central Oklahoma
Jun 2014 - Nov 2014

Senior Advisor and Political Director

Connie Johnson for Oklahoma

● Developed and implemented successful targeting and turnout programs including new media and digital outreach and persuasion tactics; strategically prioritized and managed campaign resources to ensure maximum impact and overall positive effect.

● Recruited and trained staff, served as interim campaign manager during position's vacancy, coordinated media events and controlled messaging and debate preparation

● Responsible for overall campaign messaging including the development of policy positions, candidate and staff talking points, microtargeted communications strategies, social media communications, and earned mediaevents

Dec 2012 - May 2014

Senior Advisor, Communications

Rural American Solutions
  • Served as chief executive of the organization managing a staff of 15, overseeing all fundraising, marketing, and budgetary arms of the organization
  • Instituted new marketing strategy including website overhaul and advertising with Fortune 500 companies
  • Work directly with a 9 member Board of Trustees to manage long-term objectives for the organization
May 2012 - Nov 2012

Field Director

Democratic Congressional Campaign Committee
  • Wrote and implemented an extensive Field Budget ($352,000) and Field Plan with an overall vote goal of 188, 471 votes with specific plans for earned media events, high-profile surrogates including President Bill Clinton, coordinated campaign strategy and microtargeted messaging
  • Recruited, trained and managed staff, opened 3 new offices, developed field strategy specific to rural areas that created high-yielding, self-sustaining volunteer organizations
  • Responsible for political arm of the campaign, working directly with Congressman Critz preparing speeches, crafting messaging and organizing travel schedules and events
Feb 2012 - Jun 2012

Regional Field Director

We Are Wisconsin
  • Responsible for mapping out region-specific field plan aimed at recalling Governor Scott Walker and State Senator Pam Galloway; region covered 22 counties in Northern Wisconsin
  • Opened and staffed 5 offices, trained and empowered staff, built successful volunteer organizations in multiple cities in Northern Wisconsin and implemented a Relational Voter Program similar to neighbor-to-neighbor
  • Worked directly with partner organizations – responsible for working with AFSCME, AFL-CIO, AFT, WEAC, Planned Parenthood, SEIU, USW, IBEW, Teamsters, UAW, IAFF and others – developed strong relationships with labor and community partners, mobilized labor members, recruited and mobilized local activists, developed new activists, mobilized petition circulators, produced successful canvasses, phone banks, rallies and voter turnout events
  • Worked with the (c)(3) side to develop a Native Initiative aimed at empowering members of the Lac du Flambeau tribe to become actively involved in politics and government
Feb 2012 - May 2012

Regional Field Director

Wisconsin for Falk
  • First staff on-the-ground staff for a 527 organization aimed at electing County Executive Kathleen Falk as Governor of Wisconsin
  • Recruited and trained staff, opened 3 new offices, developed field strategy specific to rural areas that created high-yielding, self-sustaining volunteer organizations with microtargeted messaging
  • Worked with partner organizations including national and state labor groups – implement a cutting-edge Relational Voter Program similar to neighbor-to-neighbor on an unprecedented scale.
Dec 2011 - Feb 2012

Senior Advisor

American Main Street
  • Completed guidelines set forth by a Board of Trustee to file correct documents with FEC and IRS
  • Advised organization on various campaign tactics in Field and Lobbying areas as well as being responsible for the political arm of the organization
  • Wrote and passed specific programs: Safe. Secure. Seniors, Rebuild the Dream, Careers for Kids
Jun 2011 - Oct 2011

Field Representative

Bill John Baker for Principal Chief of the Cherokee Nation
  • Developed and implemented a successful Field Plan for several counties in Eastern Oklahoma
  • Assembled active and responsible staffers and volunteers responsible for organizing their communities and implementing political strategy
  • Organized candidate campaign events, worked directly with the Campaign Manager and Candidate.  Helped implement a microtargeting program for certain sects of the Cherokee people based on variables collected and analyzed through polling and internal research
Jan 2011 - May 2011

Lobbyist and Regional Political Organizer

Stand With Main Street
  • Community outreach with legislators and small business owners
  • Developed a carefully planned strategy responsible for securing critical legislative support necessary to pass the bill in both houses of the Arkansas legislature, ultimately being signed into law by the Governor
  • Traveled across Western Arkansas to rally support from small business owners and speak to elected officials to gain support in the Arkansas House and Senate
Jan 2010 - Nov 2010

Field Organizer

Friends of Blanche Lincoln
  • Managed community outreach events activities for the state coordinated campaign in Fayetteville, AR.  Worked with Communications to develop and coordinate messaging efforts specific to NW Arkansas and students at the University of Arkansas
  • Recruited, trained and organized volunteers to conduct persuasive voter contact, lead community events, mobilized base voters and to coordinated GOTV efforts in Western Arkansas including trainings and field strategy
  • Planned events for Senator Lincoln including a re-filing rally, two day notice for an event for 250 people with various politicians and surrogates speaking, President Clinton Rally, and other constituency groups
Jun 2008 - Nov 2008

Field Organizer

Obama for America
  • Served as a liaison between the voters of Northwest Montana and the campaign headquarters in both Helena and Chicago – produced successful canvasses, voter registration drives and phone banks
  • Worked with many constituency groups including Lake County Salish Kootenai Tribe before being moved to open 3 offices in Northwest Montana
  • Organized events such as Senator Joe Biden’s Town Hall Meeting, Senior Domestic Policy Advisor Melody Barnes’ Economic Forum, Congresswoman Lois Capps’ Early Vote Kickoff and Healthcare Forum, Walk to Vote, Republicans for Obama, Veterans for Obama, and Women for Obama
May 2003 - May 2004

National President

Business Professionals of America
  • Elected as the National President serving one-year term and sitting as a voting member of the Business Professionals of America Board of Trustees
  • Served as the face of the national organization responsible for press conferences, public interviews and a CSPAN documentary with Assistant Secretary of Education Susan Scalfani
  • Oversaw an annual 2 million dollar budget and utilized a successful speaking tour resulting in 11% increase in membership



Bachelor of Arts

Northeastern State University

Political Science and History

Additional Specialized Skills

Talented journalist and public speaker, well-spoken, extensive vocabulary. Personable with unique persuasive abilities.  

Language(s) Spoken: English, German

Fluent with all office and general internet software (Outlook, Excel, Word, Powerpoint, etc.)

Familiar with audio/video software (Photoshop, After Effects)

Adaptable on the job, composed under pressure, excellent memory and recall

Experienced with press conferences and writing press releases; developing strategy; managing large staff