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Summary

Highly motivated individual with a number of years experience working with customers and clients.  I have been involved in a wide range projects throughout my professional career which include; social media management, events management, blog writing, case studies and market research etc. Enjoy working as part of a team but have both knowledge and experience in being a team leader when required. Currently seeking a new career opportunity. 

Education

Nov 2014May 2015

Diploma in Management and Leadership

Ulster University (Parity Program)

The management and leadership program was run by the Parity recruitment group which included a 6 month work placement whilst completing the academic course. Topics included; Communication, Management, Finance and Marketing. 

Sep 2013Aug 2014

MSc Marketing 

Ulster University (Ulster Business School)

Obtained my MSc Marketing from the Ulster University run by the Ulster Business School.

Areas of study included;

  • Foundations in Management
  • Consumer Behaviour
  • Marketing Management
  • Strategy and Innovation
  • Digitizing Marketing
  • Global Marketing
  • Entrepreneurial Marketing
  • Research Methods
  • Dissertation
Sep 2010May 2013

BSc Second Class Honors Communication & Public Rleations

Ulster University

The BSc Communications with Public Relations course combined both theory and practice. I gained a solid grounding in communication theories and learned how to apply this knowledge to real-life situations.

Areas of study included; 

  • interpersonal communication
  • personal and work relationships
  • social and cultural communication;
  • language and communication;
  • group communication;
  • organisational communication
  • communication research

Work experience

April 2016Jan 2017

Marketing Executive 

Smiley Monroe LTD
  • Web with design agency and coordinating and assisting with the ongoing updating of all marketing collateral from product samples, labels, datasheets and fitting instructions to customer case studies and presentations across digital, print, web, animation and video
  • Building relationships with media and coordinating marketing communications to global markets – including editorial in key industry media in target markets in line with offline/online advertising campaigns
  • Management of websites, updating and monitoring using Google Analytics and SEO keywords
  • Managing brand profile, content and news for online/offline business and trade directories, portals and publications
  • Production of a monthly staff newsletter and blogs
  • Prepare and manage email campaigns
  • Assisting with the ongoing updating and cleansing of CRM system
  • Gathering and presenting market intelligence, trends, competitor activity and market opportunities
  • Assist with the preparation of marketing plans in coordination with marketing strategy
  • Monitoring the annual marketing budget
  • Assist in the preparation of social media strategy, plan and rollout
  • Assisting in the planning and implementation of trade show / exhibition attendance and charity events, etc
  • Assist our Quality Manager with our annual ISO online customer satisfaction survey
Nov 2014Present

Marketing Executive

Sherlayer

Joined Sherwood Systems in November 2014 part of a team dedicated to launching a new a cloud collaboration solution for the Architecture, Construction and Engineering market.

Duties include; 

  • Market Research using databases such as Fame, Mintel and Kompass and Frost and  Sullivan
  • Working closely with designers and developers.
  • Website design and content writing
  • Blog Writing
  • Social Media Management. Familiar with social media management tools
  • Development of social media and marketing strategies.
  • Lead development strategy.
  • SEO Strategy and management of social media, web and Google Analytic
  • CRM data cleansing and management
  • B2B Sales
  • Conducting webinars and product demonstrations
  • Event planning, management and Implementation (Offshore Europe 2015)
Oct 2013Jan 2014

Junior Marketing Consultant 

Berner Group

Worked as a junior consultant for Berner Group to develop a new route to market that would allow the company to successful penetrate the automotive industry. This role was in conjunction with my Ulster University MSc Marketing degree.

Duties Included;

  • Research Automotive industry
  • Organisational and Market Analysis
  • Strategy Development
  • Write effective market penetration strategy (including budget report)
Sep 2011Feb 2012

Campaign Co - Coordinator 

Belfast Enterprise Academy (Marketing Challenge) 

As part of the Belfast Enterprise Academy I was asked to create an effective campaign strategy to introduce a product to for a local Belfast fast food restaurant. This was part of an open competition to all graduates in Northern Ireland to which I finished 3rd.

Duties Included;

  • Market research. 
  • Design an effective campaign strategy.
  • Administration and management of social media accounts.
  • Create and plan promotional activities prior to event
  • Plan and execute campaign successfully
  • Evaluate and analyse success of campaign

Interests 

  • Play Guitar (Gig and Teach)
  • Motorsport 
  • Visiting new Cities and going to concerts.