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David May

Energetic and experienced marketing and communications expert with an emphasis in online strategies and implementations. Excellent work ethic, advanced leadership skills, and a commitment to teamwork and collaborative success.

Work experience

8/2018Present

Director of Marketing and Communications

Los Angeles Regional Food Bank

Lead the organization's Marketing and Communications efforts in developing and implementing strategic and annual plans to increase visibility and fundraising at the Food Bank. Responsible for managing the messaging and brand for the Food Bank internally and externally. This includes the design and execution of external communications, media relations, publications and collateral materials to enhance community awareness of the Food Bank's programs and accomplishments.

12/20176/2018

Associate Director, Digital Marketing

Milken Community Schools

Supervise digital marketing and communications strategy and assets including website architecture, content, design, UI/UX, usability testing, SEO, microsites, landing pages, blog, newsletters, mass email and email automation, and forms. Measure KPI, prepare reports and interact with leadership.

5/201112/2017

Ending Title: Assistant Vice President, Web and Digital Media

Chapman University | Marketing and Communications

Added responsibilities after promotion: Supervise the video production team and oversee the creation and syndication of recorded and live streaming video, including YouTube content, Facebook live, VR, drone photography, etc. Manage increased department budget and vendors. Supervise a team of fifteen full-time staff members, a dozen student workers, and multiple contractors.

*Promoted from Director to AVP of Web and Interactive Media in 7/2017

Added responsibilities after promotion: Staff increased to nine FTE.

*Promoted from Manager to Director of Web and Interactive Marketing in 1/2013

Initial responsibilities: Supervise web and digital marketing activity. Oversee creation and maintenance of university web presence (more than 10,000 unique pages). Manage SEO, compliance, visual branding and content messaging. Led team to more than 50 awards in areas of web design, content, functionality, and social media. Primary lead on web-related projects from concept through launch. Collect, analyze, and present data to institutional leadership. Serve on the marketing leadership team, meet with clients and stakeholders, and supervise staff and budget.

8/20055/2011

Ending Title: Assistant Director of Admission Communications

Chapman University | Office of Admission

Added responsibilities after promotion: Create, implement, and manage print and digital recruitment campaigns. Implement and manage Hobsons Connect (CRM), and manage associated drip campaigns, email newsletters, standalone email messages, and dynamic web pages.

*Promoted from AD of Admission to Assistant Director of Admission Communication in 1/2010

Added responsibilities after promotion: Create and manage Chapman Admission's new media recruitment initiative including the admission blog, YouTube channel, and social media accounts.

*Promoted from Undergraduate Admission Counselor to Assistant Director of Admission in 1/2008

Initial responsibilities: Recruit prospective applicants and evaluate applications.

Education

20062010

Master of Arts: Film Theory

Chapman University

Thesis in New Media Recruitment and Marketing

20012005

Bachelor of Fine Arts: Film and Television Production

Chapman University

Minor in Communications