David May

Lead the organization's Marketing and Communications efforts in developing and implementing strategic and annual plans to increase visibility and fundraising at the Food Bank. Responsible for managing the messaging and brand for the Food Bank internally and externally. This includes the design and execution of external communications, media relations, publications and collateral materials to enhance community awareness of the Food Bank's programs and accomplishments.

Supervise digital marketing and communications strategy and assets including website architecture, content, design, UI/UX, usability testing, SEO, microsites, landing pages, blog, newsletters, mass email and email automation, and forms. Measure KPI, prepare reports and interact with leadership.

Added responsibilities after promotion: Supervise the video production team and oversee the creation and syndication of recorded and live streaming video, including YouTube content, Facebook live, VR, drone photography, etc. Manage increased department budget and vendors. Supervise a team of fifteen full-time staff members, a dozen student workers, and multiple contractors.

*Promoted from Director to AVP of Web and Interactive Media in 7/2017

Added responsibilities after promotion: Staff increased to nine FTE.

*Promoted from Manager to Director of Web and Interactive Marketing in 1/2013

Initial responsibilities: Supervise web and digital marketing activity. Oversee creation and maintenance of university web presence (more than 10,000 unique pages). Manage SEO, compliance, visual branding and content messaging. Led team to more than 50 awards in areas of web design, content, functionality, and social media. Primary lead on web-related projects from concept through launch. Collect, analyze, and present data to institutional leadership. Serve on the marketing leadership team, meet with clients and stakeholders, and supervise staff and budget.

Added responsibilities after promotion: Create, implement, and manage print and digital recruitment campaigns. Implement and manage Hobsons Connect (CRM), and manage associated drip campaigns, email newsletters, standalone email messages, and dynamic web pages.

*Promoted from AD of Admission to Assistant Director of Admission Communication in 1/2010

Added responsibilities after promotion: Create and manage Chapman Admission's new media recruitment initiative including the admission blog, YouTube channel, and social media accounts.

*Promoted from Undergraduate Admission Counselor to Assistant Director of Admission in 1/2008

Initial responsibilities: Recruit prospective applicants and evaluate applications.

Thesis in New Media Recruitment and Marketing

Minor in Communications