David Mark

Digital Marketing Director



Attribution Modeling

Work History

Work History


2008 - Present

Director of Web Marketing

Director of Web Marketing, Columbus, OH Private non-profit University offering both online and traditional degree programs for busy working adults. Responsibilities include: Management of a $500,000 budget and a four-member team charged with driving new student enrollment via the execution of search engine marketing initiatives, paid and organic search optimization, social media strategy development and implementation, analytics monitoring and data analysis, and ongoing pre-and post-conversion rate optimization to support full funnel enrollment goals. I routinely presented online strategy rationale and tactical plans to senior University leadership, the Board of Trustees, Board subcommittees, and University Administrators. Selected Accomplishments: Designed and executed a" Web Transformation" initiative that added functionality to the institutional CMS and simultaneously launched a new website rebuilt to SEO standards from a standards compliant codebase. Launched seven new online degree programs with corresponding paid search campaigns. Increased application conversion rates by 21%. Increased inquiry conversion rates by 73%. Utilized Google's Website Optimizer Tool to test multiple variations of copy and design elements in support of conversion rate optimization. Designed and executed an institutional social media policy. Traveled to Eastern Europe to meet with institutional partners to help drive online and on-site enrollment growth in international graduate programs. I was nominated for and currently serve on the institutional Policy Review Committee. I was asked to participate in Franklin's internal Leadership Development Program at the request of senior leadership.


1999 - 2003

Marketing Director, Co-Founder

Marketing Director, Co-founder-Ann Arbor, MI Internet Telephony Provider offering unlimited domestic long distance voice over IP(VOIP) telephone service in the United States and Canada. Responsibilities included: new customer acquisition, continuous and scalable bandwidth availability, and product package creation. Selected Accomplishments: Founded the company and grew customer base to 5, 000 within the first 18 months of operation. Negotiated contracts with tier one and tier two fiber optics companies to provide necessary operational bandwidth. Earned commendations from customers and vendors for service quality and effective use of bandwidth allocations.

Google Analytics & Website

1997 - 1999

Sales Director, Co-Founder

Online Sales Director, Co-founder ONLINE MEDS SOURCE LLC.-Royal Oak, MI & Ft. Lauderdale, F L Online prescription medication fulfillment Responsibilities included: facilitating prescription medication delivery to end-users in the United States and abroad via a network of licensed doctors and participating pharmacies. I was responsible for new customer acquisition via SEO and Email Marketing. Selected Accomplishments: Conceived, established, and initiated the relationships between patients, doctors, and pharmacies that was necessary to facilitate prescription fulfillment for end-users. Automated communication between patients, doctors, and pharmacies to optimize prescription delivery timelines. Set up campaigns to remarket to existing customer base prior to prescription expiration. Technology SEO: W3C Compliance, On-Site Optimization, Linkbuilding, Local Search, Optimizer toolsets. Linkscape & Open Site Explorer user.




2007 - 2007


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