• Richmond BC

David Hui

Apple Expert


Energetic, self-driven, and goal-oriented team player who is passionate in going above and beyond customers' expectations. Solid background with a Bachelor's degree in Leadership from Trinity Western University and over 8 years of retail and customer service experience. Am a patient listener and observer, equipped with strategic negotiation skills and successfully closes sales. Proven success in reaching and exceeding sales targets, consistently in the Top Sales category. Exemplary leadership abilities, motivates and coaches team members with positive results in both achieving sales targets as well as building team cohesiveness. Bilingual in English and Chinese (fluent in both Cantonese and Mandarin).  

Work Experience

Work History

Apple Expert

Sep 2013 - Present
Apple Store, Metrotown
  • Promotes and completes the sale of Apple products using industry appropriate terminology while keeping high regards to exemplary customer service.
  • Facilitator of newly-launched product training sessions, providing guidance on effective sales techniques to floor staff.
  • Diffuses customer escalations through conflict resolution and critical thinking, makes final decisions based on a variety of variables.
  • Effectively coaches sales team to reach daily targets and communicating constructive feedback while maintaining a positive work environment.

Notable Achievements

  • Highest Net Promotor Scores (NPS) on team.
  • Achieved top sales for 6 straight months by effective prioritization when helping multiple customers at a time.

Apple Specialist

Jun 2012 - Sep 2013
Apple Store, Metrotown
  • Performed in many different roles within the store which included maintaining visual merchandising and assisting other team members.
  • Regularly facilitated iPad and iPhone workshops for non tech-savvy users, communicating in English, Cantonese, and Mandarin.
  • Highly skilled in uncovering customersneeds, able to follow through with viable solutions, including advising, selling, and setting up new products.
  • Organized activities with coworkers such as Basketball nights monthly, created Hockey night as well to boost team mentality

Notable Achievements

  • Consistently in top sales, 2nd highest revenue generator of the Metrotown location for 12 consecutive months.
  • Received the Apple Award, peer recognition store-wide based on the highest amount of votes.

Apple Back of House Specialist

Jul 2011 - Jun 2012
Apple Store, Metrotown
  • Responsible for maintaining product availability, completed inventory tasks, and kept the stockroom organized as new products arrived.
  • Responsible for shipping and receiving the stores entire inventory on a daily basis - products, parts, tools, supplies and everything else.
  • Continually liaised with the management and leadership teams, sharing statuses of products and parts.

Notable Achievements

  • Improved organizational structure of stock room, allowing ease of access, product location efficiency, and ability to hold 2 weeks worth of overstocked items.

Front Desk Agent

Oct 2010 - Jan 2012
Holiday Inn Express, Riverport
  • Effectively communicated information to clients verbally both in person and on the telephone, as well as electronically via email in a professional manner.
  • Constant prioritization of room bookings, adapting to changes in multiple situations at once to ensure smooth operations.
  • Efficient customer service, ensuring the guest has maximized vacation time.

Notable Achievements

  • Streamlined multiple hotel processes, trained and coached new employees to ensure processes were implemented and successful.

Service Attendant

Jul 2008 - Mar 2009
Discount Car Rental, Richmond
  • Ensured each vehicle was meticulously and properly inspected, both cosmetic and mechanical requirements being met.
  • Drove multiple car models and lined them up for rental in a safe and organized fashion.
  • Physically and mentally capable of handling long hour shifts and labour work.

Retail Sales Representative

May 2007 - Jun 2011
Champs Sports, Richmond Centre
  • Friendly approach to educating customers about the latest sports apparel and footwear.
  • Showed patience, respect and professionalism while serving many customers.
  • Responsible for replenishing products on the sales floor.



Bachelor of Arts, Major in Leadership

2012 - 2014
Trinity Western University

Volunteer Experience

Fellowship Guitarist, Port Coquitlam/ Richmond

Coquitlam Chinese Baptist Church/ Richmond Chinese Evangelical Free Church

March 2002 - June 2008/ Oct 2008 - Present

  • Organized and planned practice for the church band.
  • Helped organize functions for fellowship