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Summary

Energetic, results-driven sales and marketing specialist with proven ability to craft demand generation campaigns that deliver high-value leads, motivate high-performance sales teams, build profitable e-commerce businesses, orchestrate public relations efforts that earn valuable media coverage, and formulate effective direct-response programs for companies ranging from restaurants and retailers to home improvements and professional services.

Work Experience

2021Present
Spectrum Reach

Local Advertising Consultant

At Spectrum Reach, we make local businesses big and big brands look local. Spectrum Reach is the most trusted media partner in America. As your local television and digital advertising consultant, I am here to help you grow your business.

20182021
Easy Phone Repairs

Digital Marketing Manager

  • Created and maintained website focused on multiple conversion funnels and ecommerce objectives utilizing Shopify, Google Analytics, MailChimp, and Repair Desk platforms and integrations.
  • Distributed news releases that earned coverage on MSN Money and local CBS, ABC, and NBC affiliates.
20112018
Brazos VIP Daily Deals

Local Commerce Marketer

  • Founded and operated a local ecommerce daily deal site that sold over $700K in deals, drove over $200K in affiliate sales, paid out over $350K to merchant partners, and raised over $20K for nonprofits.
  • Collaborated with multiple stakeholders to sell and successfully execute digital marketing programs for over 150 SMB clients in restaurant, entertainment, auto care, retail, beauty, and home services verticals.
  • Conceptualized and executed social media, tabling event, and retail countertop campaigns to build a proprietary audience of over 30K email subscribers, 5K Facebook page likes, and 10K Twitter followers.
20122016
Insite Brazos Valley Magazine

Website Manager

  • Built and promoted a popular editorial website that added over $5K per month in high-margin ad revenue.
  • Set up Constant Contact email lists, templates, and web integrations for editorial, event, and sales teams.
20142015
Money Mailer Corporation

Corporate Markets Manager

  • Recruited, trained, and supported a team of 6 Marketing Consultants in executing an end-to-end outbound sales process that yielded $750K in local advertising contracts during their first 90 days.
  • Created and delivered training programs responsible for the successful implementation of a CRM system that organized the prospect data necessary to fuel effective B2B marketing campaigns.
20092015
First Class Creations, Inc.

Print Production Manager

Designed and proofed over 300 ads each semester utilizing Adobe InDesign, Photoshop, and Illustrator, sending press-ready files for 12 books per year to commercial printers.

20102014
Morgan's Deals

Product Manager

Leveraged existing personnel and resources in the Austin, Kansas City, and St. Louis Valpak offices to start an ecommerce daily deal site that sold over $3M in deals, monetized over $500K in trade, and paid out over $1M to merchant partners.

20082011
Valpak of Austin, Kansas City, Sacramento, San Diego, and St. Louis

Marketing Director

Formulated, executed, tracked, and optimized business-to-business marketing initiatives that drove over 150 inbound leads every month and generated aggregate annual revenues exceeding $3.5M.

20062011
Valpak of Austin

Key Account Executive

Built personal annual sales to exceed $950K, starting from scratch with no accounts.

20052006
Austin American-Statesman / Texas Gold Magazine

Account Executive

Built sales to exceed $30K per issue, starting without a base of existing accounts.

20012005
Student Discount Handbooks of Austin and College Station

Publisher

Licensed existing Austin book, increasing per-edition ad sales from $31K to $46K and launched College Station book that grossed $37K for the edition prior to both coupon books being acquired by First Class Creations, Inc.

20012002
Student Delivery, Inc. / Longhorn Delivery

Marketing Director

Tripled restaurant delivery service startup's order volume (from 30 per day to 100+) in less than 2 months.

20002001
Collegiate Marketing Group

Regional Sales Manager

Managed relationships with over 120 existing advertising clients in the Texas region’s four university-focused coupon books while driving 18% year over year growth by developing new clients and coaching a team of five sales interns.

19982000
Ad Pages Direct Mail Magazines

Marketing Consultant

Created niche publication targeting college students, generating $120K in incremental revenue.

19961998
Hill Country News

Advertising Representative

Grew monthly sales to over $15K, starting with a $1K account base.

Education

20202021
Arizona State University

Master of Science in Digital Audience Strategy

Coursework in Audience Development, Digital Analytics, Media Law, Social Media Marketing, SEM, SEO, and UX Design (30 Hours / 4.0 GPA).

20172019
University of Texas at Austin

Bachelor of Arts in History

Business Foundations Certificate (15 Hours / 3.85 GPA). Coursework in Advertising, Communications, Sports Media, and Technology Marketing (24 Hours / 3.75 GPA).

Skills

Adobe InDesign
Adobe Premiere Pro
Adobe Photoshop
Canva
Copywriting
Direct Mail
Email Marketing
Event Production and Promotion
Excel
Facebook Ads
Google Ads
Google Analytics
Hootsuite
HTML
MailChimp
Media and Public Relations
MySQL
SEO
Shopify
WordPress

Certifications

Google: Analytics, Display Ads, Search Ads

HubSpot: Email Marketing, Inbound Marketing, Social Media

Endorsements

"He is always reading, learning, and growing in his knowledge every day. He stays focused on understanding his client’s needs and spends his time translating that knowledge into successful advertising campaigns for them."
Bobby Adkins, Elegant Living Magazines

"David has been a rock-solid affiliate partner of ours on several Cirque du Soleil campaigns. His curated list of subscribers, network of partners and unique style of promotion have ... brought us attractive new customers every time. We value his professionalism and knowledge..."
Paul Beckwith, StubDog.com

"David has not only demonstrated total professionalism but goes well above and beyond what one would normally expect to ensure that we receive the best value for our advertising dollar."
John Clements, Renewal by Andersen

"David and I worked together at Valpak and what I really like about David is his creative approach to marketing. He uses all the latest tools and technology to drive leads to clients and find prospects."
Mark Evans, Valpak of Austin

"David’s creation of a website for Insite Magazine opened new doors to online content, promotion and growth for Insite Magazine. I will always look back at David’s investment of time and talent in my brand as a defining moment when my mature magazine gained new life and relevance in the local market."
Angelique Gammon, Insite Brazos Valley

"His work was top-notch, plus he looked forward to feedback and carefully used it in his revised work. Seldom does one meet a student who is so appreciative of the learning process."
Dr. Alberto Martinez, The University of Texas at Austin

"If David Flash is looking for a job with your company, hire him. He was fresh out of school when I first came to work at the Hill Country News had a fire under his feet that is, to this day, unmatched. He loves advertising, loves the joy of closing a sale, and works diligently to keep his clients coming back."
Deborah Mathison, Hill Country News

"David is a great marketing resource. He offers a variety of products and understands his clients’ needs. He listens to his customers and delivers great results. His enthusiasm is contagious and he always does exactly what he commits to. I highly recommend David."
Joanna McDonald, The More Space Place

“David Flash joined the staff of the Hill Country News shortly after he graduated…and quickly proved himself to be a dynamic, fearless, and persistent advertising representative. Even as a young man, David set his mind to projects, completed them on time, and always exceeded the goals set before him”
Donald Moore, Hill Country News

"David’s knowledge has allowed me to explore a variety of marketing techniques, for which I am very grateful. I highly recommend David Flash to anyone interested in getting their business name into the public eye."
Hank Remschel, Realtor and Business Broker

"David is an avid reader, and his mind is able to process, store, and retrieve a tremendous amount of information, in detail, after finishing a book about advertising, sales, creativity, marketing, and the like."
Dr. Suzy Thompson, Professor

Volunteering

2013Present
Meals on Wheels

Meal Delivery Driver

20162018
Education Connection

Reading Buddy

20152016
Taste of Downtown Bryan

Event Founder and Organizer

20122015
Hospice Brazos Valley

Patient Care Volunteer

20032004
Brazos Valley Crime Stoppers

Board Member