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Work experience

2013Present

Media Strategist, Account Management, and Business Development Consultant

DW Creative/Proof

DW Creative, LLC: private clients, plus VP, Media and Client Service for Proof, a brand research, creative services, media buying/planning, and social media firm.

Strong reputation of providing consultation to client base, executive leadership, and peers, beyond what was expected within the role. Highlights:
==Roll out of specialized, regional marketing plan to a seasonal niche client. Plan includes tv, cable, print, and online.
==Strategic lead for comprehensive media marketing communications project for landmark furniture company.
==Deeply involved with 40% of all brand strategy consultations for the company; developed a breakthrough media research methodology from scratch, combining marketing acumen with financial/industry analysis.
==Brought 12 high dollar accounts to the table in only 12 months.
==Handle advertising budgets of up to $750K annually per customer.
==Skilled in crisis management; negotiated with media to bring $20K budget overage under budget.
==Saved one client over 20% on media expenses for the same advertising exposure.

20052013

Account Executive

KMBC-TV (Hearst Television)

Trusted partner; regularly sought after for advice outside of "expertise." Handled quota increases from $500K in billing to $3.3MM.
==Drove sales in a start-up territory by inventing new ways and methods to reach new clients, resulting in multiple referrals and catapulting inactive territories to up to $3.5M annually with 40 accounts.
==When new to position, outsold all other salespeople for special project within 2 months; regularly exceeded sales of 25 year industry selling veterans.
==Helped a small business more than double gross revenue within 36 months with strategic media buying advice.
==Winner, Top Sales/AE Leadership Recognition: 2012 / 2008 / 2006

20032004

Account Executive

KHGI/KTVG - NTV

Responsible for all stages of sales cycle: prospecting, qualifying, closing, servicing, and collecting on accounts.
==Asked to lead sales meetings and provide guidance on strategic initiatives.
==Winner: KHGI/KTVG Southwestern - Incentive Trip (Thailand), Gold Seal Gold Big Check Award

Education

BS, Finance

University of Nebraska at Kearney

Skills

Market Analysis
Competitive Analysis
Communications Planning
Lead Generation
Market Strategy
Sales
Advertising
Sales and Marketing
Commitment
Market Expansion
Media Planning
Social Media Planning
Integrated Marketing

SUMMARY

With nearly 15 years of top award-winning experience in high-dollar, high-profile Sales and Marketing, I am uniquely qualified to make an immediate, positive impact on your bottom line. My success comes from dedicating myself to bringing value to my clients with: competitive intelligence, market analysis, and innovative, fresh ideas.

I believe there is true value in face to face interaction. I am known as an active listener, using keen insights, and drilling down to a client’s true needs. Clients appreciate that I bring solutions for the known concern, plus ideas to obtain the longer-term success that they had not even thought possible.

My top characteristics of self-motivation, loyalty, analytical/logical thinking, and creativity drive ultimately successful endeavors.

➢ Strategic Seller with Powerful Results
➢ Trusted Advisor to Executive Leadership & Clientele
➢ Marketing Expert with a Big Picture Focus

Key Skills: High autonomy with a strong record of success ⋅ Solid intuition that consistently pays off ⋅ Skilled at assembling strong, impactful relationships, benchmarks & marketing action plans ⋅ Adept at creating outstanding competitive differentiation ⋅ Constant learner ⋅ Builds brands from the inside out as a baseline for overall business strategy.