Media Strategist, Account Management, and Business Development Consultant
DW Creative, LLC: private clients, plus VP, Media and Client Service for Proof, a brand research, creative services, media buying/planning, and social media firm.
Strong reputation of providing consultation to client base, executive leadership, and peers, beyond what was expected within the role. Highlights:
==Roll out of specialized, regional marketing plan to a seasonal niche client. Plan includes tv, cable, print, and online.
==Strategic lead for comprehensive media marketing communications project for landmark furniture company.
==Deeply involved with 40% of all brand strategy consultations for the company; developed a breakthrough media research methodology from scratch, combining marketing acumen with financial/industry analysis.
==Brought 12 high dollar accounts to the table in only 12 months.
==Handle advertising budgets of up to $750K annually per customer.
==Skilled in crisis management; negotiated with media to bring $20K budget overage under budget.
==Saved one client over 20% on media expenses for the same advertising exposure.