Dave Wieser

Dave Wieser

Work experience

Work experience
2013 - Present

Media Strategist, Account Management, and Business Development Consultant

DW Creative/Proof

DW Creative, LLC: private clients, plus VP, Media and Client Service for Proof, a brand research, creative services, media buying/planning, and social media firm.

Strong reputation of providing consultation to client base, executive leadership, and peers, beyond what was expected within the role. Highlights:
==Roll out of specialized, regional marketing plan to a seasonal niche client. Plan includes tv, cable, print, and online.
==Strategic lead for comprehensive media marketing communications project for landmark furniture company.
==Deeply involved with 40% of all brand strategy consultations for the company; developed a breakthrough media research methodology from scratch, combining marketing acumen with financial/industry analysis.
==Brought 12 high dollar accounts to the table in only 12 months.
==Handle advertising budgets of up to $750K annually per customer.
==Skilled in crisis management; negotiated with media to bring $20K budget overage under budget.
==Saved one client over 20% on media expenses for the same advertising exposure.

2005 - 2013

Account Executive

KMBC-TV (Hearst Television)

Trusted partner; regularly sought after for advice outside of "expertise." Handled quota increases from $500K in billing to $3.3MM.
==Drove sales in a start-up territory by inventing new ways and methods to reach new clients, resulting in multiple referrals and catapulting inactive territories to up to $3.5M annually with 40 accounts.
==When new to position, outsold all other salespeople for special project within 2 months; regularly exceeded sales of 25 year industry selling veterans.
==Helped a small business more than double gross revenue within 36 months with strategic media buying advice.
==Winner, Top Sales/AE Leadership Recognition: 2012 / 2008 / 2006

2003 - 2004

Account Executive


Responsible for all stages of sales cycle: prospecting, qualifying, closing, servicing, and collecting on accounts.
==Asked to lead sales meetings and provide guidance on strategic initiatives.
==Winner: KHGI/KTVG Southwestern - Incentive Trip (Thailand), Gold Seal Gold Big Check Award



BS, Finance

University of Nebraska at Kearney



Market Analysis

Competitive Analysis

Communications Planning

Lead Generation

Market Strategy



Sales and Marketing


Market Expansion

Media Planning

Social Media Planning

Integrated Marketing