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Work experience

Jan 2009Present

Director of AM Radio Sales

Peak Broadcasting Company


Aug 1982Jun 1986


University of Idaho


Dave Tester is a radio and television broadcaster with nearly 30 years of experience in the communications industry and valuable expertise in sales and marketing, management, and the handling of commercial accounts. Since 2009, he has been with Peak Broadcasting in Boise, Idaho, where he works as a local sales manager for the 580 and 630 KIDO Daily Sports Talk Show. The responsibilities that Tester has in this position revolve around the management of a top tier radio sales team. By hiring, creating, and coaching a motivated team, Dave Tester is able to generate impressive advertising results for customers and ample profits for radio station owners. The 580 and 630 KIDO Daily Sports Talk Show has flourished under the leadership of Dave Tester, having rated as the number one radio cluster in Boise, Idaho, for monthly sales revenue. Additionally, "Tester's Take on Sports" was recently named the best sports segment on local radio by the Idaho State Broadcasters Association. Before working with the KIDO Daily Sports Talk Show, Tester gained experience in the communications field with numerous positions in the industry, including his co-ownership of Jon Carson Productions, which was founded in 2001. Until 2008, Dave Tester was the Chief Executive Officer of the Tester Broadcasting Group in Boise, Idaho, where he created programming that took five financially struggling radio stations from a less than $50,000 monthly revenue to a $200,000 monthly revenue within one year. While with Tester Broadcasting Group, Dave Tester created the reputable 96.1 BOB FM station and oversaw the operations of a company that grew from 10 employees to a staff of over 50.


Radio, Radio Broadcasting, Entertainment, Marketing, Advertising

Attention to Emerging Techniques Can Drive Sales Success

The discipline of sales is in constant evolution. Several emerging techniques stand out as keys to sales success. These include selling via social media, exploiting content marketing, and instilling deliberate learning practices. Today’s sales managers must consider all of these trends to build quality teams.In recent years, social media outlets, including Twitter, Facebook, and LinkedIn, have changed the landscape of online communications and customer relationships. Today’s savvy sales professionals are using these tools to identify and engage with prospects and customers. For many organizations, displaying in-depth knowledge through content-driven lead generation is an exceptional differentiator and provides a boost to cold calling and other hands-on outreach. Finally, sales teams must be constantly learning and synthesizing information–about products, markets, targets, and the processes of sales itself to drive success.Every sales manager needs a clear strategy that takes advantage of the wealth of contact, content, and learning opportunities available today. Solid strategic planning that emphasizes emerging practices spawns sales growth and success.About the AuthorFor more than a decade, Dave Tester has worked as a radio sales management executive and sports talk show host in Boise, Idaho. He is using his decades of sales knowledge to become a trainer for Sandler Sales.