David M. Mastovich is the President of MASSolutions, Inc., a strategic marketing and change management firm that focuses on improving the bottom line for client companies. MASSolutions develops, implements and evaluates integrated marketing, public relations and communications programs that increase awareness and market share for clients.
Mastovich has held senior management positions with the University of Pittsburgh Medical Center (UPMC), Duquesne University and Monongahela Valley Hospital and has led the strategic turnaround of organizations in numerous industries.
He is known for his expertise in improving organizational efficiency and implementing cost-saving strategies. Mastovich has a track record of crafting and implementing strategic programs that increase market share and awareness while improving the bottom line.
Mastovich developed an Integrated Marketing Program for UPMC Health System that focused on cross promotion and integration of marketing, public relations, sales, and communications efforts of the $5 billion healthcare system. His marketing strategies enabled UPMC to build brand equity by leveraging its sports sponsorships and were instrumental in helping UPMC Health Plan become one of the fastest growing health plans in the country.
Mastovich led the turnaround of Duquesne University's marketing and public affairs programs through process improvement and strategic planning programs. Duquesne experienced back-to-back record breaking freshman classes in both size and academic talent and instituted a new branding and positioning campaign, Do More...Duquesne University, that helped increase awareness among key target audiences.
In addition, Mastovich led the turnaround of two radio stations from 'worst to first' in Arbitron ratings and a multi-million dollar turnaround from a fiscal perspective.
Mastovich has also served as a Strategic Planning, Marketing and Public Relations instructor for St. Francis University and Mount Aloysius College