Senior marketing, sales and business development executive with proven record of accomplishments building new markets, driving revenue and profit growth, and improving market positioning.  Developed breakthrough strategies in startup, turnaround or competitive environments.  Highly skilled in creating B2B & B2C customer acquisition and retention programs.  Proficient in identifying sustainability issues and opportunities, and in utilizing life cycle analysis and carbon foot-printing tools based on WRI/WBCSD protocols.

Special Skills:  Identifying and seizing upon market opportunities.  Restructuring and revitalizing organizations for greater success in the marketplace.  Establishing strategic growth direction.  Analyzing and reengineering all aspects of the marketing/sales process.  Building and leading highly successful marketing teams.

Solid record of marketing & consulting to cross-section of Fortune 1000 companies: AT&T, American Express, Bausch & Lomb, Best Buy, Boston Globe, Cadillac, Caterpillar, Chrysler, Coca Cola, Clorox, Conagra, Disney, Energizer, Ford, Frito Lay, Goodwrench, Hasbro, Hershey Foods, Johnson-Dewalt, Kellogg's, Kodak, Kraft, Kohler, Mattel, Mercedes Benz, Mohegan Sun, Mopar, National Geographic, Nintendo, Panasonic, P&G, Pfizer, Revlon, Sony Electronics, Texas Instruments, Toys R Us, Target, Verizon, Wall Street Journal, Wilson Sports, Wrigley.

Work History

Work History
2007 - Present

Associate Partner

Allegiant Group Inc.

The Allegiant Group offers a highly experienced team of experts and best-in-class resources on Strategy, Research, Marketing, Branding, CRM, Training and Rewards. In addition, David has developed expertise in sustainability, climate change and renewable energy issues.

  • Consulted on production, marketing & PR for Serious Nature's production, Beyond the Line, a film and workshop series. Executives and experts from Sweden, U.K. and U.S. explore the business risks and opportunities resulting from climate change and environmental degradation.
  • Trained on carbon-footprinting tool, Our Impacts, with Swedish consultancy U&W [you&we]
  • Created strategic sales & marketing plan for leading U.S. carbon-offset provider
  • Directed brand strategy and key messaging project for Coalition for Smarter Growth, an NGO focused on housing, transportation, and environmental issues related to development in metro D.C.
  • Conducted research and analysis on B2B loyalty programs and sustainability initiatives by global CPG companies  for G2 Worldwide, London.
  • Database analysis led to overhaul of consumer & merchant acquisition & activation programs for Colorado/Oregon loyalty network with 500,000 consumers and 3,500 merchants
  • Utilized Travel, Dining & Gas currencies for national auto-care chain private label activation program.
2005 - 2007

Vice President Sales & Marketing

aMuze Interactive AB

aMuze Interactive provides unique (Pat. Pending) Web 2.0 hardware/software solution for knowledge-based institutions utilizing servers, database, content management and social networking functions.

  • Directed development of branding and marketing materials, trade show booth and website.
  • Managed events and online/offline direct marketing that targeted museums, science centers and government agencies.
  • Achieved 7% response rates utilizing prospect database and carbon offset promotional incentives
  • Mission:CLIMATE exhibit program selected for American Assoc. of Museums 2007 MUSE Award
1999 - 2004

EVP Marketing, Sales & Product Development

Company provided turnkey currency and reward programs for Fortune 1000 companies. Initially retained as an advisor to the Chairman/Founder to help grow the Company.

  • Reinvented the corporate image, branding, marketing and lead generation methodology, and created Company’s website & SEO of site, increasing traffic to 170,000 annually
  • Repositioned company with expanded product line of loyalty reward currencies, products and services.  Generated 266% revenue growth over 3-year period, achieving INC 500 status two consecutive years.
  • Directed all sales, marketing, PR and advertising, and staff of 10.
  • Created successful online and offline/POS promotions for American Express, Clorox, Disney, Hasbro, Hershey's, Kodak, Kroger, Levi Strauss, McDonald's, P&G, Pfizer, Sony, Wrigley, Warner Bros.
  • Became key contributor for engagement that created largest merchant coalition credit card in Europe with over 700 merchants and two million cardholders.
  • Won positive coverage touting Company as industry thought leader (Card Technology, Colloquy, Credit Card Management, Card Marketing, PROMO, Sales & Marketing, INC Magazine, Hollywood Reporter, Lycos, Washington Post, Yahoo, BRANDWEEK).
1994 - 1999

Vice President Product & Channel Development

Chevy Chase Bank/First USA
  • Created strategy for alternative channel direct response marketing of credit card products, including DRTV, POS, co-op, events and online.
  • Developed website initiative to provide account access to customers to reduce customer service costs and improve acquisition.
  • Managed development & marketing of new lifestyle and travel-related card products.

Vice President of Customer Acquisition

  • Managed $40M marketing budget and staff of 3.
  • Grew portfolio by $3B in rising interest rate environment by optimizing list segmentation with modeling, sampling & scientific testing.
  • Reduced fraud losses $10M annually by implementing sophisticated database technologies in concert with inbound telemarketing vendor.
  • Built prospect database of 100 million records with weekly updates involving 6 telemarketing firms, a direct marketing agency, internal operations and Acxiom.
  • Launched Rolling Stones co-branded program with award winning direct response ads in consumer and business publications.
1984 - 1994

Director, Client Programs

People's Bank

Managed development and profitability of co-branded, affinity and agent bankcard programs including the National Rifle Association, Consumers Digest, Telemundo TV Network, and BMW Car Club of America, among others.

  • Achieved acquisition cost under $5 per account for one affinity group by leveraging group’s existing mailings.
  • Reduced agent bank and affinity account acquisition costs by 47% while doubling applications by expanding marketing channels.
  • Reduced new-account fulfillment costs by $350,000 annually

Marketing Communications Manager and Marketing Manager Promoted through increasingly responsible positions, managing product marketing efforts in direct mail, telemarketing, print, radio, web and TV

  • Tripled credit card portfolio to $1.3B in 18 months through use of response modeling, offer-testing and optimization of pre-screen criteria.
  • Developed one of the first on-line credit card acquisition programs on PRODIGY.     
  • Unique direct response print ads in New York Times, garnered national ranking for card program and extensive editorial coverage in publications such as New York Times, USA Today, Money Magazine, Wall Street Journal, etc.
  • Launched credit card program with initial direct mail program generating 10%+ response.
  • Dramatically increased corporate brand awareness through development of Corporate Identity program, and significantly reduced cost of collateral, forms, letterhead, and all branch signage hardware. Program won national award from Art Direction Magazine.
  • Produced video for broker’s road show that led to successful IPO.
  • Re-launched People’s Plus brand with most successful new-account checking campaign at that time. A fully integrated media program and branch incentives was executed.
  • Created partnership with nonprofit agency for people with disabilities. Program generated significant PR coverage and was honored with Connecticut Governor’s award in 1991.

Portfolio Programs



Graduate Certificate

I am scheduled to complete this Certificate program in 2012. UMUC’s MS in Environmental Management has been designated a Professional Science Master’s Degree Program through the Council of Graduate Schools.