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A well rounded director level executive, with a seasoned background in the Information Technology Sector. Senior Sales & Marketing experience covering Hardware, Software & Services segments. Strong leadership skills enhanced by proven Thought Leadership.

Work experience

                                                            David Botha

25 Ashlea, Hook, Hampshire, RG27 9RQ

(Home) 01489 559 991 (Mobile) 078 317 12590 [email protected]


Experienced & innovative in Senior Sales & Marketing (Director level) with a proven track record of success within business development in the Banking & Telecommunication market sectors. Leadership and business skills are however transportable to other industry sectors, due to broad & deep experience levels. Ability to utilise IT technical expertise to identify new products & new product markets with particular strengths in driving business growth with increased revenue turnover & profit margins.

Skilled in promoting brand awareness and producing successful business to business strategies to increase customer base and sales, specialising in B2B and Channel Sales market areas. High levels of Thought Leadership demonstrated though projects and industry press profile. Strengths in senior leadership are well developed, as evident in competency tests undertaken and consistent past performance.

Areas of expertise include co-ordinating business strategy, creating sales & marketing initiatives, product launch plans, delivering profit growth, lead generation methods, contract negotiations, recruitment and training of staff, championing appropriate use of technology to support business objectives, relationship building with employees, suppliers and customers.Strong financial skills base experience.


·Championed securing new business worth R1bn(£100m) with a 10 year Outsourcing deal with Safmarine Container Services

·Aided reputation of IBM being voted as the Top IT company to do business with

·Achieved an IBM Global Best Practice award under ‘..when you want to build awareness across a continent without an advertising budget’

·Selected as 1 of 10 people to work for 4 months in the USA on an IBM worldwide project

·Owned a 50% share of a Spur Restaurant Franchise & started up JukeBox Hire business

·Recent education achieved with a deeper understanding in World Wide Stock & FinancialMarkets


·Fast track through career due to high level of leadership skills

·Consistent high level of performance throughout career

·Sought after spokesperson for IBM, through Press, TV , Industry Thought Leadershipplatforms and other media

·Leading balanced businesses i.e. Revenue, growth, profit and high employee morale


Jan 2007 to Current


·Carrying out a variety of family objectives and gaining an education in the worldwide financial markets. This is now complete. Available for immediate employment.

Jan 2006 to Dec 2006 - R1bn(£100m) with a 10 year Outsourcing deal

OUTSOURCING SERVICES EXECUTIVE (Director and on local Board level): IBM

·Responsible to develop proposition strategies & market development plans

·Appointed to manage the development of sales growth in a high technology sector

·Performed intense market research and segmentation to identify key markets

·Negotiates with clients to win new contracts and ensures retention of existing accounts

·Championed the completing of objectives within stringent timescales and budgets

·Regularly performed business development presentations to reinforce business strategies

·Establishes relationships with potential new customers and identifies business needs

·Leadership demonstrated at customer board level

Jun 2002 to Mar 2006 – Achieved all marketing targets consistently

COUNTRY MARKETING EXECUTIVE (Director and on local Board level): IBM

·Responsible for the leadership and co-ordination of effective sales & marketing initiatives

·Appointed to increase market presence & turnover across East & West Africa and SADC

·Reported to Managing Director of IBM South Africa, UK Regional Leader, IBM Paris(France) & IBM HQ in USA

·Increasedthe value of the IBM Brand in Africa culminating in IBM voted as the Top IT company to do business with, following continued marketing programs and local initiatives.Evidenced by initiation of market perception based studies

·Monitored sales performance, overall revenue generation & general profitability

·Created Thought Leadership projects(Cynefin) to enable sales teams to engage at C level with an appropriate value

·Leadership responsibility (Director level) for the IBM strategy of e-Business on Demand strategy

Nov 2000 to May 2002 – Achieved 120% of$100m target

SECTOR EXECUTIVE(Director and at local Board level): IBM

·Responsible for taking care of various Telecoms, Energy, Utilities & Media companies

·Appointed to maximise turnover and profitability through securing new contracts

·Completed product demand, customer profiling, competitor and target market evaluation

·Successfully displaced a high profile competitor at MTN to ensure new revenue channels

·Extended business through the use of Business Partners

·Leadership demonstrated at customer board level

Jul 1998 to Oct 2000 – Zero to £5m in 2 years via Telecom companies

SALES DIRECTOR: SPS Vicotec(Reason for leaving–2 partners emigrated to USA

·Responsible for setting up this company as a distributor in Value Added Networking

·Appointed to build and maintain key relationships with vendors to increase revenue

·100% of business through the Channel(Business Partners) with vendors Lucent, AVAYA & Alcatel


·NATIONAL SALES MANAGER – Computer Associates Africa(Jan 1997 to Jun 1998) – Achieved 150% of target. Reason for leaving; opportunity to enter a start up.

·EXECUTIVE ASSISTANT to GENERAL MANAGER of – IBM Africa, Middle East and Europe. (Reason for leaving – headhunted by CA(Comp. Assoc.)

·BUSINESS UNIT SALES LEADER(Storage Products) – IBM( achieved 126% of target)

·SALES MANAGER – IBM(achieved 153% of target)

·PRODUCT MARKETING MANAGER – IBM(achieved 142% of target)

·FINANCE MANAGER – IBM Financial Operations




·Skilled at shaping ideas at Board level into effective strategic sales & marketing campaigns

·Deep leadership levels demonstrated in Outsourcing and other services

·Proven results in driving complex sales engagements

·Ability to identify potential issues and implement enhanced working processes

·Extensive knowledge of Telecoms, Internet and E-business industry

·Highly meticulous, analytical, including data analysis and Board level interpretation

·Proven leadership success at increasing brand and service awareness

·Skilled in working within management teams and on own initiative at Board level

·Ability to monitor, understand and evaluate market trends and direction

·Skilled at initiating and managing excellent working relationships

·Proficient at managing complex budgets, using effectively for maximum impact

·Excellent communicator at all levels, ensuring understanding of objective


·Business Management Diploma

§Management Accounting(Distinction)


§Human Resource Management(FirstClassPass)

§Management Information Systems(FirstClassPass)

·Competitive Strategy & General Management

·Leading in Times of Change


·References available on request

David Botha

Outsourcing Services Executive


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