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Work experience

Aug 2005Present

Vice President, Creative Development

Time Warner Global Media Group

From American Express to Anheuser-Busch, Bank of America to GM, The Home Depot to New Zealand Tourism, help some of the world’s leading brands, including our own, tell defining stories that drive growth. Personally generate and inspire team to develop and launch best-to-market, multi-platform original content, apps and experiences that strategically leverage Time Warner assets (Warner Bros. Film & TV, Turner Broadcasting, HBO and Time Inc.) including the Emmy award-winning “Beyond 9/11” and “CNN / TIME Floor Pass” app (a “must have” companion for those on the ground at the 2012 Republican & Democratic conventions). Earned reputation as an “internal entrepreneur,” inventing inventory and uncovering and monetizing missed opportunities.

Highlights: As a key creative lead, instrumental in deepening client relationships and securing multi-billion $ media commitments and incremental revenue from partnerships including:

• $200MM multi-year contract with GM

• $44MM multi-year incremental contract with Hyundai-KIA

• $24MM for Turner & Time Inc. with Bank of America

• $9MM for Time Inc. & WB Syndication via Chevy Malibu program

• $6MM+ incremental revenue for Turner via Darden / Olive Garden program

• $5MM for Warner Bros & Time Inc via Chrysler / Jeep program

• $3.5MM for Turner via Anheuser Busch / Bud Light & Stella Artois programs

Jan 2012Jun 2012

Creative Strategist
Helped jumpstart this Israeli-based tech startup by renaming them, repositioning their focus & redefining their value proposition to VCs -- helping them secure funding and positioning them for international success as a performance based platform in the mobile gamification and rewards space: creating rich media advertising audiences actually look forward to.
Feb 2007May 2008

Creative Consultant

The Soundbite Institute
Wherever jokes have to be told, problems have to be solved and leaders of the free world (like Sony's Sir. Howard Stringer & Time Warner's Jeff Bewkes) need to free themselves from pomp and pageantry, they call The Soundbite Institute. Who on occasion called me. It's just like being a presidential speechwriter -- in fact, its fearless leader is former White House speechwriter Mark Katz.
Dec 2002Aug 2005

Creative Consultant

Marketing and brand strategy for this über collaborative "mission: possible" team for clients such as A&E, IMAX, eMusic, National CineMedia, Screenvision and yes, concepting and launching a Madame Tussauds experience.


The Groundlings (LA)


New York University

H.S. Performing Arts