Orchestrated development, marketing and sales activities for key $15M product category in North America. Succesfully drive channel business through the largest national distributors, supporting them with electronic pricing, marketing programs, web content, and e-commerce initiatives. Seek new business opportunities through existing channels and develop leading edge customer programs for large end-users. Corporate lead for development of critical OEM relationships and strategic products.
Charted development team creating industry-first, web-based sales-lead conversion tool in partnership with ECI and Acsellerate Software tool offered to over 800 dealers in N. America
Controlled development of industry-first OEM/aftermarket partnership with Xerox Corporation, launching $4M line of solid ink products used in their Phaser line of printers.
Managed successful transition to e-content service for $2B and $4B distributors, ensuring compliance with BSA web content standards
Key member of corporate acquisition integration team