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Darya Balyasnikova

Marketing and Outreach Coordinator at Information Technology Association of Canada (ITAC)

Work experience

Mar 2013Mar 2014

Writer | Editor

Canadian Coalition for Tomorrow's ICT Skills
• Research, interview, write, edit and proof content for as assigned, with adherence to deadlines for each assignment. Content includes blogs, website section content, profiles on careers and tech professionals • Propose and develop ideas for new website content as well as suggest content for social media posts through regular review of technology and career news • Develop content marketing strategies centered on major CareerMash initiatives – including events, programs and web tool launches • Establish and foster relationships with IT industry leaders to build a network of online mentors to help guide students about technology careers • Assist Web Administrator in engaging with online communities on social media channels by maintaining social media reporting tools such as HootSuite and TweetDeck • Post content to Drupal CMS to assist Web Administrator when required
Mar 2013Mar 2014


• Liaise with potential clients to understand project requirements, context and timelines • Research the client’s organization to get a sense of overall messaging and branding • Develop a project timeline and keep client informed on progress/issues that might affect successful delivery to deadline • Proofread and/or translate copy from Russian/Ukrainian to English without compromising quality, context or overall messaging of the document
Jun 2012Jun 2013

Newsletter Manager | Content Strategist

DEM Society
• Coordinated the marketing and production process of monthly newsletters by working closely with the senior web developer as well as the social media and executive teams • Developed, wrote, set up, and distributed monthly email newsletter to over 700 subscribers by maintaining MailChimp email marketing software • Worked with writing and design teams to develop copy for online and print flyers to promote University of Toronto's annual flagship Young Entrepreneurs Conference (YEC) • Followed project timelines and stayed up-to-date on marketing trends to ensure the final digital product is delivered on time and to the highest degree of quality • Sent test campaigns and managed approvals across the executive/creative team, including proofing content and performing QA to ensure usability and compatibility across all web and mobile platforms • Monitored success of each newsletter to interpret progress and optimize success of future campaigns • Wrote articles for the monthly online magazine and edited submissions from fellow contributors




Hootsuite University


University of Toronto


Sheridan College


University of Toronto


Social Networking
Time Management
Social Media


Digital Marketing Management