Darya Balyasnikova

  • Toronto, Canada Area, CA ON

Work History

Work History
Mar 2013 - Mar 2014

Writer | Editor

Canadian Coalition for Tomorrow's ICT Skills
• Research, interview, write, edit and proof content for CareerMash.ca as assigned, with adherence to deadlines for each assignment. Content includes blogs, website section content, profiles on careers and tech professionals • Propose and develop ideas for new website content as well as suggest content for social media posts through regular review of technology and career news • Develop content marketing strategies centered on major CareerMash initiatives – including events, programs and web tool launches • Establish and foster relationships with IT industry leaders to build a network of online mentors to help guide students about technology careers • Assist Web Administrator in engaging with online communities on social media channels by maintaining social media reporting tools such as HootSuite and TweetDeck • Post content to Drupal CMS to assist Web Administrator when required
Mar 2013 - Mar 2014

Proofreader/Translator

Freelance
• Liaise with potential clients to understand project requirements, context and timelines • Research the client’s organization to get a sense of overall messaging and branding • Develop a project timeline and keep client informed on progress/issues that might affect successful delivery to deadline • Proofread and/or translate copy from Russian/Ukrainian to English without compromising quality, context or overall messaging of the document
Jun 2012 - Jun 2013

Newsletter Manager | Content Strategist

DEM Society
• Coordinated the marketing and production process of monthly newsletters by working closely with the senior web developer as well as the social media and executive teams • Developed, wrote, set up, and distributed monthly email newsletter to over 700 subscribers by maintaining MailChimp email marketing software • Worked with writing and design teams to develop copy for online and print flyers to promote University of Toronto's annual flagship Young Entrepreneurs Conference (YEC) • Followed project timelines and stayed up-to-date on marketing trends to ensure the final digital product is delivered on time and to the highest degree of quality • Sent test campaigns and managed approvals across the executive/creative team, including proofing content and performing QA to ensure usability and compatibility across all web and mobile platforms • Monitored success of each newsletter to interpret progress and optimize success of future campaigns • Wrote articles for the monthly online magazine and edited submissions from fellow contributors

Education

Education
2015 - 2015

Certificate

Hootsuite University
2014 - 2015

Certificate

University of Toronto
2010 - 2013

Certificate

Sheridan College
2008 - 2012

HBA

University of Toronto

Skills

Skills

Social Networking

Time Management

Teamwork

Social Media

Blogging

Certifications

Certifications

Digital Marketing Management