Director of Consumer Marketing
- Responsible for all U.S. and Canada consumer marketing including development of in-store promotions and tactics for Tender Corporation, Makers of Market Leading Food, Drug, Mass & Outdoor Channel Brands.
- Interface directly with sales, product managers and entire company in general, communicating consumer marketing initiatives to build all brands and launch new products.
- Direct creative services and outside agencies.
- Track, measure and report the results of consumer promotions and sampling programs.
- Coordinate company IRI/Nielson data, providing analysis and competitive insights.
- For 2012, negotiated new partnership programs with the American Hiking Society and Boston Red Sox, all driving new in-store promotions, retail sell in initiatives and ongoing brand building.
- Created consumer web photo contests - http://afterbitecontest.com/ - with over 275K online voters in April-August 2011, and 500K planned for 2012.