Darryl Swain

Darryl Swain

Summary

Motivated, innovative business professional experienced in all multiple business areas. Skilled at building and managing productive relationships with clients and staff. Skilled at traditional and modern marketing techniques. Energetic self-starter with excellent analytical and organizational skills and a record of results. A team player dedicated to lifelong professional and personal excellence.

Career Accomplishments

Work History

Work History
Jun 2010 - Apr 2011

Executive Director

Lakeridge Health Whitby Foundation

LHWF is the public face of the hospital responsible for creating public awareness and generating revenue for hospital capital and equipment needs.

Operations

  • Served as the primary leader for the Foundation and a member of the hospital management team
  • Re-built and re-launched the Foundation's business model and infrastructure
  • Developed systems for accounting, human resources, marketing, CRM and mobile workforce
  • Exceeded financial goals: 31% over revenue and 6% under expenses

Marketing

  • Led brand re-development of print and online properties
  • Built market segmentation and lead generation strategies for targeted sales growth
  • Led online marketing strategies including content, SEO, link building and inbound marketing
  • Launched electronic marketing including website, email, social media and analytics
Oct 2007 - Jun 2010

Director of Operations

EXCEL Fundraising Inc.

EXCEL provides market research, consulting, training and coaching services to charities. EXCEL specializes in major gifts and capital campaigns.

  • Led a team of four employees in sales, marketing, training and technology
  • Grew the company from startup to profitability in two years
  • Earned satisfaction scores of 85-96% and positive testimonials of 100% from clients
  • Restructured business model to reduce fixed operating expenses by 78%
  • Reduced the sales cycle from >90 days to <21>
  • Reduced the accounts receivable collection period from 184 days to 31.5 days
  • Improved gross margins from 59% to 80%
Oct 2007 - Jun 2010

Marketing Manger

EXCEL Fundraising Inc.
  • Segmented and identified market opportunities for B2C and B2B services
  • Developed knowledge-based products and services to go to market
  • Managed the company and three product brands and brand architecture
  • Directed SEO, SEM, Social Media and Email marketing strategies
  • Designed and implemented an e-marketing processes and infrastructure
  • Installed and migrated a 107,000 record CRM database
Jul 2007 - Oct 2007

Major Gifts Officer

London Health Sciences Foundation
  • Organized a support team of four staff
  • Strategized for long-term capital and major gift initiatives
  • Managed a personal portfolio of 150 prospects
  • Worked autonomously towards targeted goals of $2 million annually
  • Solicited major gifts between $100,000 and $1 million from individuals
Oct 2003 - Jul 2007

Alumni & Development Officer

University of Windsor
  • Led faculty fundraising initiatives for one academic unit and 16 athletic teams
  • Created the faculty fundraising and support processes and materials
  • Solicited direct mail, capital, major, and planned gifts
  • Managed a personal portfolio of 300 prospects
  • Closed $10 million in capital donations and $100,000 in annual donations
  • Implemented marketing activities to achieve fundraising goals
Jun 2002 - Oct 2003

Director of Capital Campaigns

One To One Fundraising Consulting Services
  • Trained and managed a campaign team of three staff and 30 volunteers in solicitation activities
  • Provided strategic direction for two hospital expansion campaigns totaling $14 million
  • Closed major gifts between $25,000 and $1,000,000 at a 77% success rate
  • Generated $160,000 in revenue from a music concert, golf tournament and music CD
  • Raised $100,000 with direct mail from a list of 4,000 new prospects with a 15% response rate.
Mar 2001 - Jun 2002

Community Health Worker, Volunteer Management & Fundraising

Sandwich Community Health Centre
  • Managed 100 volunteers annually in multiple community initiatives
  • Achieved certification in Management of Volunteers (FVMC credentials)
  • Established the Human Resources processes and materials for the volunteer department
  • Developed a major gift fundraising strategy for a $3.5-million capital campaign
Jun 1999 - Jun 2002

Marketing and Sponsorship Manager

MediaStar Promotions
  • Led a team of two employees in sales and marketing
  • Led the company to profitability and negotiated sale within three years
  • Managed business planning, budgeting, office and staff management
  • Developed integrated marketing, media, promotional and sponsorship strategies for events

Education

Education
Sep 2006 - Jun 2008

Master in Business Administration

University of Windsor

Masters of Business Administration (MBA) focused on management covering leadership, strategic planning, marketing, accounting, human resources, innovation, entrepreneurship, governance and other areas.

Sep 1998 - Apr 2000

N/A

St. Clair College

Completed various coursework of interest including:

  • Advanced Computers for Business
  • Marketing
  • Journalism and New Media
  • Geographic Information Systems

Certifications

Certifications
Dec 2005 - Present

Certified Fund Raising Executive

CFRE International
Sep 1998 - Jun 1999

Fundamentals of Volunteer Management

St. Clair College