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Executive Summary

Proficient business development leader offering over 7 years of experience in driving revenue through building and maintaining client relationships. Creative and dynamic marketer with proven expertise in consistently penetrating existing & new markets to ensure sustainable revenue growth. Adept at working effectively to achieve goals both as a cross-functional team member and individual contributor.

Select Contributions

  • Developing a car pooling & food delivery startup app for 2 new Indian Start ups in 2016
  • Generating 40000 AED  revenue/month from Sharjah University Hospital for their promotional activities
  • Strategized, scoped, and developed a loyalty program for the organization. Marketed the program to tap into a  network pool of 4,000+  odd researchers – contributing to a rise new/existing client business of 28 Million INR. Reduced the new client acquisition rate by 35%
  • Managed over 600 freelance editors and a million clients with editorial needs across Middle East, Japan, South Korea, China, Taiwan, Europe, South and North America.
  • Kick started and drove a pilot ‘Express team’ to manage business lost during non-operational business hours and weekends. Decreased business rejection rate by 5%. Increased new/existing client revenue by 9%.


Competitor research and analysis

Business Development & Sales

Web shop

Product Promotion

Project Management

Internal and External Brand Development

Branded Customer Experiences

Campaign Management

Digital Marketing

Business Strategy

Team/Process Management

Work experience

Jan 2016Present

Marketing Communications


Developing and implementing a marketing and communications strategy for QbigTech. Strategies involve events, campaigns and programs which are focused on driving sales opportunity pipeline for 2-4 quarters forward.
 Additional activities include web site management, customer event management, CRM based contact and campaign management, email marketing and documenting customer success stories.

Jun 2013Aug 2015

Manager, CRM

Cactus Communications Pvt. Ltd.

Managing a global marketing team (across Japan, South Korea, China, Brazil, Turkey, and Taiwan) that focused on developing and implementing – Customer outreach programs; Improving customer experience by auditing and enhancing the systems/ processes; Use customer data effectively to provide business insights and increase customer retention; Develop and execute email-based marketing campaigns increase business from existing customers; Running periodical business health checkups by conducting business visits to clients; Arranging author workshops and webinars for existing and new clients etc.

Jun 2012May 2013

Assistant Manager, ClientRelations

Cactus Communications Pvt. Ltd.

Developing and implementing ‘Business Health Score’ within the organization to validate the current (live) business health; managing and sorting customer complaints and feedback; Managing key business projects for Zee Learn, S4K, Kinokuniya, and top universities across Japan, South Korea, China, Taiwan, Europe, South and North America.

Aug 2011May 2012

Senior Client Servicing Associate Executive

Cactus Communications Pvt. Ltd.

Increasing sales and building relationships with retail customers. Converting maximum number of prospects and increasing repeat business through effective customer service. Monitoring trends, analyzing data and providing inputs to marketing team. Carrying out weekly review meetings with partners of the organization who are situated in Japan, China, South Korea, Taiwan, and Brazil.

Jan 2011Aug 2011

Process manager, Express Team

Cactus Communications Pvt. Ltd.

Managing a team of editors with a wide range of backgrounds from Medical Science, Humanities, to Physical Sciences. My job was to oversee this team that is dedicated and passionate about helping researchers get published. As one of the editing teams in one of the largest editing companies, that's a lot of researchers we have the opportunity to help. I also contribute to improve our systems and services to meet dynamic requirements in a fast-paced research industry.

Jul 2008Dec 2010

Process manager, Editage

Cactus Communications Pvt. Ltd.

Managing the daily work flow operations which included an in-house pool of 100+ editors and 300+ freelancers. Was in charge of meeting clients’ deadlines, coordination between internal teams, managing payments of freelancers, analyzing work flow and meeting business targets etc, and managing work order cost sheets.


Seminars & Workshops

Attended the Agile workshop conducted by Agile Product Design (

DISC workshop by Talent Metrix & Consulting Pvt. Ltd.

Attended the 6th Loyalty Summit conference, (CEF & SOMO), at The Lalit Mumbai

Technological Proficiencies

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) ~ Sales ~ Fresh Desk ~ User Voice ~ Survey Monkey ~ Formstack ~ Google Analytics ~ Unbounce

Additional Information

Nationality: Indian ~ D.O.B.: 02 Apr 1987


Available upon request.