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Darlene Melendez

Work History

Sept. 2017Current

8 News Now | Reporter

•  Report Nightside Friday-Tuesday, enterprise stories, cover breaking news
  Post on social media daily: "live tweet" press conferences, Facebook lives, tease story to promote newscasts

July 2016Sept. 2017

KYMA News 11 | Anchor, Producer, Multimedia Journalist

• Produce, anchor, report, and give weather forecasts for weekend newscasts
"One man band" reporter, enterprise story ideas daily, cover breaking news
• Optimize digital strategy by updating web with new details, use social media to tease stories by posting SOTs, videos, Facebook lives, etc. to promote newscasts
• Serve as a station representative for  events and foster community relationships  by attending meetings, banquets, ceremonies, etc. 
• Have doubled viewership for weekend newscasts since joining the KYMA team

March 2016July 2016

Crowd Surf | Digital Account Manager

Supervised team of marketing coordinators
• Created original content for respective social media platforms and utilized social listening and analytics tools to measure success and identify actionable insights for future strategy 
• Developed and implemented marketing strategies for all clients including: Fifth Harmony, The Backstreet Boys, New Kids on the Block, 98 Degrees, and more
Created and monitored weekly/monthly analytic reports on audience growth, best performing content, and key conversational threads with goals to improve strategy, engineer cultural moments, and recommend appropriate campaign optimizations

June 2015March 2016

Laundry Service | FOX Social Media Manager

Managed social media accounts for FOX original television shows 
• Created and scheduled original content for respective social media platform and utilized social listening and analytics tools such as Crimson Hexagon, Canvs, and native platform analytics to measure success and identify actionable insights for future strategy
• Planned, executed, monitored, and optimized paid social media strategies to achieve and exceed client objectives
• Created real-time content and copy for premieres, episode airings, special events, and engaged in real-time meaningful interactions with fans and influencers
Managed multiple projects in a deadline-driven environment

SKILLS

Broadcast and Print Journalism  |  Dejero  |  ENPS  |  Avid Media Composer  |  Final Cut Pro  |  Adobe Premiere Pro  Marketing  |  Social Media  |  Video Production  |  Press Releases  |  Photography  |  News Writing   |  Videography   |  Project Management  |  Team Collaboration  |  Interpersonal Skills  |  Content Management Systems   |  Investigative Reporting  |  Interviewing