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Darlene Melendez

Work History

July 2016Present

KYMA News 11 | Anchor, Producer, Multimedia Journalist

• Produce, anchor, report, and give weather forecasts for all weekend newscasts
"One man band" reporter, enterprise story ideas daily, cover breaking news
• Optimize digital strategy by updating web with new details, use social media to tease stories by posting teaser SOTs, videos, Facebook lives, etc. to promote newscasts
• Serve as a station representative for  events and foster community relationships  by attending meetings, banquets, ceremonies, etc. 
• Have doubled viewership for weekend newscasts since joining the KYMA team

March 2016July 2016

Crowd Surf | Digital Account Manager

Supervised team of marketing coordinators
• Created original content for respective social media platforms and utilized social listening and analytics tools to measure success and identify actionable insights for future strategy 
• Developed and implemented marketing strategies for all clients including: Fifth Harmony, The Backstreet Boys, New Kids on the Block, 98 Degrees, and more
Created and monitored weekly/monthly analytic reports on audience growth, best performing content, and key conversational threads with goals to improve strategy, engineer cultural moments, and recommend appropriate campaign optimizations

June 2015March 2016

Laundry Service | FOX Social Media Manager

Managed social media accounts for FOX original television shows 
• Created and scheduled original content for respective social media platform and utilized social listening and analytics tools such as Crimson Hexagon, Canvs, and native platform analytics to measure success and identify actionable insights for future strategy
• Planned, executed, monitored, and optimized paid social media strategies to achieve and exceed client objectives
• Created real-time content and copy for premieres, episode airings, special events, and engaged in real-time meaningful interactions with fans and influencers
Managed multiple projects in a deadline-driven environment

Sept. 2011May 2015

TV32 NewsWaves | Anchor, Reporter, Producer, Social Media Manager

• Anchored evening newscasts
Covered daily stories under deadline—in addition to covering any breaking news 
Developed community relationships to identify all topics of interest, secured exclusive stories
• Created and managed all NewsWaves social media handles (Facebook, Instagram, Twitter)—produced and shared unique content on all respective social media platforms
• Produced newscasts, wrote scripts, floor directed, and operated: camera, teleprompter, server, audio switchboard

March 2015

KBAK-TV  |  Externship

• Participated in externship at KBAK-TV—CBS-affiliated television station in Bakersfield, CA
• Shadowed evening Anchor and Reporters, assisted producer 

 

20132014

APTRA Academy | Volunteer

Volunteered at annual APTRA Academy—worked with current and aspiring  journalists, anchors, photographers, editors, news directors, writers, producers, assignment editors

Sept. 2014January 2015

The Recording Academy  |  Press, Communications, New Media Intern

• Wrote and distributed press releases to media on behalf of The Recording Academy, The GRAMMY Foundation, and MusiCares
• Managed Media Contact lists for GRAMMY events and assisted with GRAMMY educational programs through membership recruitment, demographic analysis, and event marketing
• Created social media content for all GRAMMY social media platforms

SKILLS

Broadcast and Print Journalism  |  Dejero  |  ENPS  |  Avid Media Composer  |  Final Cut Pro  |  Adobe Premiere Pro  Marketing  |  Social Media  |  Video Production  |  Press Releases  |  Photography  |  News Writing   |  Videography 
Project Management  |  Team Collaboration  |  Interpersonal Skills  |  Content Management Systems 
Investigative Reporting  |  Interviewing