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Darlene Melendez

Journalist | Digital and Social Media Marketer

Work History

April 2016Present

Crowd Surf  |  Account Manager

• Oversee and guide team of marketing coordinators—create and schedule original content for respective social media platforms and utilize social listening and analytics tools to measure success and identify actionable insights for future strategy and content
• Develop and implement marketing strategies for all clients including: Fifth Harmony, The Backstreet Boys, New Kids on the Block, 98 Degrees, and more.
• Oversee the creation of weekly and monthly analytic reports on audience growth, best performing content, and key conversational threads with the aim to improve strategy, engineer cultural moments, and recommend appropriate campaign optimization.

August 20152016

Laundry Service  |  FOX Social Media Manager

Managed social media accounts for FOX original television shows including (but not limited to) Gotham, The Last Man On Earth, Minority Report, American Idol, Scream Queens, Bones, Sleepy Hollow, and Bob's Burgers
• Organized, prioritized, and managed multiple projects in a deadline-driven environment
• Created and scheduled original content for respective social media platform and utilized social listening and analytics tools such as Crimson Hexagon, Canvs, and native platform analytics to measure success and identify actionable insights for future strategy
• Developed a unique voice for each show and identified and engaged in meaningful interactions with fans and influencers
• Planned, executed, monitored, and optimized paid social media strategies to achieve and exceed client objectives
• Created real-time content and copy for premieres, episode airings, special events, and engaged real time with fans.

Sept. 2011May 2015

TV32 NewsWaves  |  Anchor, Reporter, Producer, Social Media

• Primary Anchor for 5 PM broadcasts
Responsible for developing leads, conducting interviews, completing thorough research, and ultimately producing news and feature stories under weekly deadlines—in addition to covering any breaking news stories as they occurred.
Worked closely and developed relationships within the community and with community officials to identify all topics of interest, gained trust of sources and secured exclusive stories.
• Created and managed all NewsWaves social media handles (Facebook, Instagram, Twitter)—producing and sharing unique content on all respective social media platforms.
• Produced newscast, wrote scripts, floor directed, and operated: camera, teleprompter, server, audio switchboard.

March 2015

KBAK-TV  |  Externship

• Participated in externship at KBAK-TV—CBS-affiliated television station in Bakersfield, CA. 
• Shadowed evening Anchor and Reporters before and during live broadcast and assisted producer in control room.

 

20132014

APTRA Academy  |  Volunteer

Volunteered at annual APTRA Academy—working with current and aspiring news reporters, anchors, photographers, editors, news managers, writers, producers, assignment editors.

Sept. 2014January 2015

The Recording Academy  |  Press, Communications, New Media Intern

• Wrote and distributed press releases to journalists and assignment editors on behalf of The Recording Academy, The GRAMMY Foundation, and MusiCares. 
• Managed Media Contact lists for GRAMMY events and assisted with GRAMMY educational programs through membership recruitment, demographic analysis, and event marketing.
• Created social media content for all GRAMMY social media platforms.

SKILLS

Broadcast Journalism  |  Print Journalism  |  Video Editing  |  Avid Media Composer  |  Final Cut Pro  |  Marketing   Social Media  |  Video Production  |  Press Releases  |  Photography  |  News Writing   |  Videography 
Project Management  |  Team Collaboration  |  Interpersonal Skills  |  Content Management Systems 
Investigative Reporting  |  Interviewing