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A self motivated, innovative and experienced business professional, with proven ability to meet targets in competitive markets, to maximise profitability, with multi level interpersonal skills specialising in corporate clients, coupled with high levels of business discernment. EXPERIENCE March 2008 - Function: European Director Marketing & Sales Mission: Develop a fast moving multimedia content business which will make company less dependent on capital intensive and time consuming project type of business. Expand the business across EMEA. Key Words: Multimedia content for digital signage (video, audio, images), generic and bespoke content, plug & play solution for digital signage, Markets & Applications: Digital Signage (Narrowcasting) for low end market segment such as retail, leisure and hospitality (HORECA), Distribution: Developed and implemented a biz model for traditional AV and IT distributors to resell Immedia’s multimedia content, January 2006 - March 2008 Function: European Director Commercial Business Mission : Double digit grow of TO and market leadership in Europe. Key Words: Professional LCD and PDP electronic displays, digital signage, value add business concepts (solutions, software, content…), hotel TV’s Markets & Applications: digital signage (narrowcasting) in retail, corporate and public segment. Interactive Hotel TV’s for Hospitality segment. Direct/indirect reports: 16 direct (B2B sales team in EU countries) and 5 members of the supporting team in European HQ (Almere) February 2002 - January 2006 Function: Global Business Manager Mirror TV (B2B/Consumer) Target: annual TO Euro 10 MIO, IFO 10% (new business) Key Words: Mirror TV, Lifestyle concepts Markets: Consumer (selected top-end distribution channels) and B2B (hospitality, narrowcasting in retail) Direct/indirect reports: 5 direct (B2B sales team) and 3 indirect (B2C sales team)

Work experience

Mar 2008Present

European Director Marketing & Sales

Immedia plc
Feb 2006Feb 2008

European Director Commercial Business

LG Electonics
Feb 2002Jan 2006

Business Development Manager

Philips Consumer Electronics
Apr 1998Jan 2002

SeniorProduct Manager / Product Business Development Manager





Technische Universiteit Delft


Univeristy of Belgrade / Beogradski Univerzitet