Director of Sales/Marketing/Operations - Direct Builder Channel
Oversight for National multi-branch direct distribution contract service centers including P & L responsibility. Established the sales/marketing strategy, developed relationships with strategic accounts, inspired continuous improvement of operational processes and transactional quality.
* Provided a high level of turnkey contract services including jobsite delivery, design/quote, field ops, installation, counter tops, contracts administration, customer service, and warranty. Repositioned the service platform to customers under the nationally recognized trademark "Diamond Service".
* Set up marketing structure for sales channel - Pricing, Product, Promotions, Service Platform. Recruited, hired, and trained channel marketing manager.
* Rapidly expanded geographic coverage. Created from scratch 3 new direct service centers in new markets. Generated $23M first year new business revenue. Business doubled in 3 years to $100M, while expanding operating markets 3 to 6. Garnered President's Award for establishing the Northeast Builder center as a model for future expansion.
* Established 3 new Builder Service Centers in new markets from scratch that led President's Award for "Establishing the Northeast Builder Center." as model for future expansion. These three builder service centers were unique entrepreneurial undertakings that established new strategic accounts and revenue. All 3 Builder centers have grown into mature key operations today.