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Work experience

Mar 2008Present

Client Service Manager


Successfully directed the health and welfare benefits accounts of two nationally based corporations with a combined population of 60,000 employees and contracts valued at more than $3 million. Coordinated and tracked the progress of ongoing administrative projects, communication needs, upgrades to operational systems and data feeds, ad hoc reporting and a variety of other client-requested deliverables. Regularly facilitated client meetings and managed the workflow of my operational teams to guarantee that the overlapping deliverables of each client’s open enrollment period were met while also maintaining the expected standard of quality for their ongoing services.

Selected Accomplishments:

  • Maintained each of my accounts at SHPS’ highest measurement of customer satisfaction levels to ensure that the clients remained strong references for the company’s efforts to win new business.
  • Guided SHPS to an additional $300,000 in annual revenue by leading the operational team through the efficient administration of a client’s complex benefit plans structures and communication needs.
  • Led the department’s first client through the launch of SHPS’ new web portal technology for employee benefits.
Oct 2002Mar 2008

Media Manager

Kentucky State Fair Board

Managed a staff of four to develop and produce promotional materials for Kentucky State Fair Board-owned tradeshows, including copy and art for print media, web site text and design, and scripting for radio and television ads. Developed annual print advertising budgets, organized accompanying production schedules, and facilitated the creation and placement of those materials. Assisted with the implementation of strategic plans and advertising campaigns recommended by our partnering advertising agency. Answered media inquiries and offered interviews for print, radio and television outlets. Interviewed, hired and conducted personnel evaluations of departmental staff.

Selected Accomplishments:

  • Managed $150,000 worth of printed promotional materials annually.
  • Doubled the advertising sales revenue for the Kentucky State Fair's largest promotional publication.
  • Initiated the Kentucky State Fair's first effort to brand its logo, theme, collateral and advertising materials.
  • Saved $25,000 by developing the Kentucky State Fair's 2007 poster campaign through internal resources instead of continuing to utilize the services of an advertising agency.
  • Created an evaluation system to measure customer satisfaction levels of completed projects, set departmental goals and establish standards of quality.
Jan 2000Sep 2002

Information Officer II

Kentucky State Fair Board

Researched and wrote press releases, media kits, web site text, brochure copy, souvenir programs, public address announcements, advertisements and newsletters for the Kentucky State Fair Board. Designed and edited a monthly electronic newsletter. Archived historical information and tracked key facts to promote milestone events. Photographed events for staff, client and web site uses.

Selected Accomplishments:

  • Transitioned the contents of hardcopy media kits to digital versions on CDs, resulting in 75% cost savings.
  • Launched graphic and content redesigns of brochures, souvenir programs and newsletters.
Jun 1998Dec 1999

Communications & Travel Specialist


Maintained dual responsibilities for Corporate Services team, including the delivery of internal communications through company-wide e-mails, newsletters and other promotional collateral, as well as logging and reporting the travel records of the company's business associates.



International Association of Business Communicators, Kentucky Chapter (IABC-KY) – 2001-2008

  • Vice-President of Finance – 2007-2008Formalized chapter budgets, financial projections and reporting to aid the group's decision-making process.
  • Immediate Past President & Landmarks of Excellence Awards Co-Chair – 2006Led the Landmarks of Excellence Awards program to its highest profit margin in the event's 26-year history and its first financial payout to the IABC and PRSA chapters in five years.
  • Long-Range Planning Committee – 2005-2006
  • President – 2005Created a Long-Range Planning Committee, and led the executive board that saw chapter membership grow by 54%, created a new student chapter at the University of Louisville, launched a new web site and initiated an e-mail communications program.
  • President-Elect & IABC-KY 30th Anniversary Committee – 2004
  • Executive Board Nominating Committee – 2004-2006
  • Vice-President of Web Administration – 2001-2003Increased web traffic by five times its previous totals and introduced online registration functionality for monthly programs.

Kentucky Festival & Events Association (KFEA) – 2005-2008

  • Board Member and Regional Director – 2007-2008

International Association of Fairs & Expositions (IAFE) – 2002-2008


Larry Smith

“Dan is the consummate professional communicator.  He is exceptionally good at managing the details, and making everyone he works with and communicates to feel good about their experience with him. He is not only thorough, but dependable, and I recommend him highly.”

Lawrence Smith

"Dan Smaldone is not only creative and energetic, but also organized and detail-oriented. Having served with him on a very demanding non-profit board, I found him to be a great leader and a self-starter.  He would be a valuable asset to any organization or company."

Marilyn Markwell

"Dan and I worked together as officers of the Kentucky Chapter of International Association of Business Communicators (IABC). Dan's strengths are in his organizational skills, his attention to detail, and his determination to see a project to completion. As a result, during Dan's term as president of the organization he helped take IABC-KY to a higher level. Programs improved, membership grew and participation in community service became a reality. In addition, Dan is one of the most level headed and pleasant people I have ever met. His serene nature makes working with him an enjoyable experience."

Design Portfolio: E-newsletter

Summary of Skills

Award-winning communications professional with more than 10 years of expertise developing and directing the various aspects of communications campaigns used to increase media exposure, broaden public awareness and support strategic marketing initiatives. Proven ability to develop and lead high-performance teams capable of fulfilling and exceeding the expectations set forth by executive leadership.Highlights of Expertise:

  • Strategic Communications Planning
  • Project Management
  • Advertising Creation and Placement
  • Media Relations & Press Kits
  • Promotional Material Design and Production
  • Brand Management
  • Web and Print Content Development
  • Departmental/Organizational Development

Awards & Honors

Landmarks of Excellence Awards – IABC-KY and Bluegrass PRSA

  • 2008 – Honorable Mention, Front & Center E-newsletter
  • 2006 – Award of Excellence, Front & Center E-newsletter
  • 2005 – Award of Merit, Front & Center E-newsletter
  • 2002 – Award of Excellence, Kentucky State Fair CD Media Kit
  • 2002 – Honorable Mention, Front & Center Quarterly Newsletter

Awards of Excellence – Kentucky Association of Government Communicators (KAGC)

  • 2004 – Award of Excellence, Kentucky State Fair Media Kit and CD Media Kit
  • 2003 – Honorable Mention, Kentucky State Fair Media Kit and CD Media Kit
  • 2001 – Award of Excellence, Kentucky State Fair Media Kit and CD Media Kit

Traverse Awards of Excellence – Kentucky Tourism Industry Annual Conference

  • 2008 – Honorable Mention, Front & Center E-newsletter
  • 2001 – First Place, Kentucky State Fair Media Kit and CD Media Kit

Hall of Honor Communications Awards – International Association of Fairs & Expositions (IAFE)

  • 2007 – First Place, Front & Center E-newsletter
  • 2005 – First Place, Front & Center E-newsletter

Professional Recommendations

KY State Fair Poster Campaign

Writing Samples

Design Portfolio: KSF Brochure

Design Portfolio: KSF Media Kit

Design Portfolio: Pro Bono Work


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